Herb Lubalin

• Founding father of international typeface corp

• Exploited photography

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Adrian Frutiger

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• Designed Univers typeface

• Frutiger

Alvin Lustig

• Book covers!!

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Anton Stankowski

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Armin Hoffman

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• Wrote Graphic Design Manual

• did enviornmental graphics

Arnold Saks

Bradbury Thompson

• Director @ Mademoiselle & art news

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Carlo Vivarelli

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started by 7 swiss designers

Cipe Pineless

• First woman administered to the Art Director's club ny + AD hall of fame

• Worked under MF Agaha @ vanity fair

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Dietmar Winkler

• Worked under Jac. C. @ MIT

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Doyle Dane Bernbach (ad company)

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-volkswagon!!!!!!!

Emil Ruder

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Gene Federico

George Lois

• American advertising

• Worked at DDB

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George Tscherny

• Considered a designer's designer[image][image]

Hans Neuberg

Henry Wolf

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ANY BAZAAR MAGAZINE

Herman Zapf

• Designed Palatino

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Ivan Chermayeff

Jacqueline Casey

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Josef Muler Brockman

• Wrote grid book on how to layout graphics

• Lots of concert posters!!

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Leo Lionni

• Worked for filippo M

• Art director of fortune magazine

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Max Bill

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Objective photo, akzidenz grotesk

Max Huber

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Otto Storch

Paul Rand

• “The father of american graphic design”

• Career in 1937; apparel arts, coronet, glass packer

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Rosmarie Tissi

Rudolph de Harak

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• Egyptian exhib. graphics @ met

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- commis engine corp (exploded engine) 1960’s

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• Environmental graphics

• Pioneer of signage

SWISSTED PROJECT

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• Flyers redesigned for int. Typo. style. (into swiss style)

• HOLE poster

Saul Bass

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• Jagged type, bold, simple

Siegfried Odermatt

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- focused on texture ------- self taught in Switzerland

Theo Ballmer

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no curves

Tom Geismar

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did quarterly bulletins for Ulm School, late 1950’s

Ernst Keller

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Set standards for quality + discipline that influenced the international typographic style

• Avoided exaggerated claims, universal logical way to communicate
• argued that the solution to design problem should emerge from its content