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Definition
| The process of developing, promoting, and distributing products to satisfy customers' needs and wants |
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| The idea that organizations need to satisfy their customers while also reaching the company's goals |
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Definition
| Potential customers with shared needs and wants, with the ability to buy a product. |
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Definition
| Things neccessary for the survival of a human being |
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Definition
| Things that are desired, but are not neccessary |
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| Specific group of costumers that a company targets their marketing towards |
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Definition
| Statistics that describe population and charateristics of that population |
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Definition
| Simplified form of the 4 P's: Product, Price, Place, and Promotion |
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Definition
| The path that a product takes from its producer to its consumer |
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Definition
| The study of choices and decisions that affect making/distributing goods and services. |
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Definition
Gross Domestic Product
The value of all goods and services produced within the country |
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Definition
| The money left after all costs and expenses of a business are paid. |
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Definition
| The struggle between companies for customers |
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Definition
| The legal protection of a creator's intellectual property or product. |
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