Term
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Definition
| one level or type of marketing aimed either at the consumer or at the distribution channel |
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Term
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Definition
| refers to marketing activities that are executed in retail between these two partners. |
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Term
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Definition
| marketing technique that is used to entice customers to purchase a product. |
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Term
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Definition
| a voucher entitling the holder to a discount for a particular product |
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Term
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Definition
| an amount to be paid for an insurance policy |
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Term
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Definition
| a thing that motivates or encourages one to do something. |
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Term
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Definition
| pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items |
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Term
| Loyalty Marketing programs |
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Definition
| A loyalty program is a rewards program offered by a company to customers who frequently make purchases |
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Term
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Definition
| a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. |
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Term
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Definition
| the action of sharing something out among a number of recipients |
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Term
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Definition
| an official list or record, for example of births, marriages, and deaths, of shipping, or of historic places. |
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