Term
| Report Format- Prefatory parts |
|
Definition
1) title page
2) letter of transmittal
3) letter of authorization
4) table of contents
5) summary |
|
|
Term
|
Definition
- Title of report
- Brief purpose of project
- For whom it was prepared
- By whom it was prepared
- Date of release/presentation |
|
|
Term
|
Definition
| - Releases or delivers the report to the recipient in formal reports |
|
|
Term
|
Definition
|
|
Term
|
Definition
| - What was conducted, what was found, what should be done |
|
|
Term
|
Definition
1) Introduction
2) Methodology
3) Results
4) Limitations
5) Conclusions and recommendations |
|
|
Term
|
Definition
| - Discusses background info and the specific objectives of the research |
|
|
Term
| Research methodology section |
|
Definition
- Research design
- Sample design
- Data collection and fieldwork
- Analysis |
|
|
Term
|
Definition
- Presents the findings of the project
- Includes tables, charts, organized narrative |
|
|
Term
|
Definition
| - Material that is too technical/detailed for the body |
|
|
Term
| Basic Marketing Research Report Outline |
|
Definition
1) Abstract
2) Introduction
3) Background (Literature review, hypothesis)
4) Research Methods
5) Results
6) Discussion (implications, limitations, future research)
7) Conclusions
8) References
9) Appendices |
|
|
Term
| How to use tables effectively |
|
Definition
- Always be interpreted in the text
- Most useful for presenting numerical info
- Translates numerical info into visual form so relationships can be understood |
|
|
Term
| What an effective chart should have: |
|
Definition
- should have: table number, title, subheads (rows) and banner heads (columns)
- footnotes and source notes (for secondary sources) |
|
|
Term
|
Definition
| - Show the composition of some total quantity at a particular time |
|
|
Term
|
Definition
- DV generally is shown on the vertical axis
- IV on horizontal axis |
|
|
Term
|
Definition
- Show changes in DV (vertical axis) at discrete intervals of the IV (horizontal axis)
- Multiple bar chart: shows how multiple variables are related to the primary variable |
|
|
Term
|
Definition
- Preparation
- Adapt to audience
- Don't lecture or read to audience
- Use graphic aids effectively
- Speak effectively/convincingly |
|
|
Term
|
Definition
| - Recontacting decision makers and/or clients after they have had a chance to read over a research report |
|
|
