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| gives the benefits of a specific product or service and relies on rational arguments why a customer should buy it. |
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| is advertising that aims to build an image |
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| advertising for a company |
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| is a company that specializes in creating advertising |
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| is the key liaison between the client and the agency |
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| is a detailed listing of where and when ads will run |
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| has a background in design or fine art and is responsible for how the ad look |
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| has a writting background and writes the words in the ad |
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| helps guide the creative process and ensures that the creative teams work conveys the right message and is in line with the clients needs |
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| is to facillitate everything that happens after the client agrees to develop ad or campaign |
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| is a document that outlines the activities to be completed and resources needed to create advertiing |
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| is a series of related advertisiments with a similar look,feel, and theme that centers on a specific product, service, or brand. |
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| is how a company positions its brand or product in its advertising |
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| a short document that defines the target market and articulates the main message of the advertsing |
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| is the total number of people who see an ad. |
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| the number of times a member of the target audience is exposed to the advertising message |
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| the amount of time required to place an ad |
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| involves collecting data that can be classified into meaningful numerical values |
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| research that interprets the why and how of people opinons |
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| which is a legal order to discontinue the deceptive advertising |
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| correct any false impressions left by deceptive ads |
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| a detachable printed statement on a bond, specifying the interest due at a given time: each coupon on a bond is presented for payment at the proper time |
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| A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept ... |
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