Details Title: Chapter 15 Description: Retailing, Direct Marketing, and Wholesaling Total Flash Cards: 5 Created: 08/05/2008 11:53:41		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term retailer Definition An organization that purchases products for the purpose of reselling them to ultimate consumers Term retailing Definition All transactions in which the buyer intends to consume the product thorugh personal, family, or household use Term general merchandise retailer Definition A retail establishment that offers a variety of product lines that are stocked in considerable depth Term department stores Definition large retail organizations characterized by wide product mixes and organized into separate departments to facilitate marketing and internal management Term discount stores Definition self-service, general merchandise stores offering brand name and private brand products at low prices