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Definition
| social interaction through messages |
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Term
| intrapersonal communication |
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Definition
communication within the self, how yo assign meaning to the world around you
*Most prevalent form of communication & at the base of the pyramid |
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Term
| interpersonal communication |
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Definition
communication, either intentional or accidental, between two people. It can be verbal or non-verbal.
Provides oppurtunity for feedback
(One on one) |
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Definition
communication in which one person is communicating with a group of 2 or more people (audience is defined)
Limited possibilities for audience interaction, but still some. |
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Definition
when an individual or institution uses technology to send a message to a large, mixed used audience, most of whom are not known to sender.
Limited or no feedback |
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| technological tools or channels used to transmit messages of mass communication |
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Definition
Sender Message Channel Receiver Model/Transmission Model
A dated model that is still useful in identifying the players in the mass communication process |
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| transmits or sends message (Corporations) |
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Definition
| people who post thoughts on regularly updated websites |
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Definition
| Actual content being transmitted from sender to the receiver |
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Definition
| process of turning sender's ideas into a message and preparing the message for transmission |
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Definition
actual medium used to transmit the message
*depending on the receiver, the medium can change meaning |
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Definition
audience for the mass communication message
(Mixed audience or target audience) |
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Definition
process of translating a signal from a mass medium into a form that the receiver can understand and then interpreting the meaning for one's self
*Determined by WHO is receiving the message and the media literacy of the person |
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Definition
| having thoughts after decoding |
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Definition
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| everyone has the same point of view |
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| Audience made up of a mix of people who differ in age, sex, income, education, and other characteristics. |
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| message sent to specific groups |
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Definition
interference with the transmission of a message.
Semantic, mechanical, or environmental noise |
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Definition
| receiver doesn't understand |
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| actions and sounds in surroundings |
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Definition
the sender does not personally know all, or even most, of the people receiving the message
not isolate - simply anonymous |
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Term
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Definition
treats media use as an interactive ritual engaged in by audience members
looks at how & why audience members consume media messages
i.e. American Idol |
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Term
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Definition
looks at how media attention can make a person, concept, or thing become more important, regardless of what is said about it.
Becomes important merely because media talks about it, not because of the importance of event
i.e. Janet Jackson Superbowl |
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Term
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Definition
Critical theory model of mass communication process taht looks at how audience members derive and create meaning from media content as they decode messages.
The effectiveness of communication is how well words are received
Everything that is heard or seen is put through a person's belief system - tend to believe agree with, disagree with what against beliefs. |
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Term
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Definition
Roman Catholic Church
Pope - Cardinals - Bishops - Priests - Congregation |
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Definition
| Printing press - steam powered printing press - mass distribution of books, pamphlets, newspapers |
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Definition
telegraphs - gramophone - radio - movies - television
progression of the speed and reliability of mass communication |
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Definition
interactive communication
*Audience members were able to become message senders (esp. back to original senders) for first time ever |
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Definition
| Newspapers, Magazines, Big 4 T.V. Networks, Internet, Movies |
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Term
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Definition
people's understanding of what the media are, how they operate, what messages they are delivering, what roles they play in society, and how audience members respond to messages
the more you know about how media works, the higher your media IQ
The more you know, the more you will discern media |
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Term
| 4 Dimensions of Media Literacy |
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Definition
| Cognitive, Emotional, Aesthetic, Moral |
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Term
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Definition
Ability to intellectually process media
ability to understand and interpret words & images |
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Definition
feelings created by media messages
reaction to the media |
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| interpreting from an artistic or critical p.o.v. |
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Examines the values of the medium or message
Filter every bit of info through your own moral filter |
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