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Chapter 15 - Olsen
n/a
35
Marketing
Undergraduate 3
08/19/2011

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Term
Administered Vertical Marketing System
Definition
Supply chain system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the relationship
Term
Advanced Shipping Notice (ASN)
Definition
An electronic document that the supplier sends the retailer in advance of a shipment to tell the retailer exactly what they expect in the shipment
Term
Checking
Definition
The Process of going through the goods upon receipt to ensure they arrived undamaged and that merchandise ordered was received
Term
Collaborative, planning, forecasting and replenishment (CPFR)
Definition
Inventory management system that uses electronic data interchange (EDI) through which retailer sends info to a manufacturer
Term
Consignment
Definition
The sharing of POS transaction data which allows retailers to sell merchandise on consignment; owned by manufacturer until sold by retailer
Term
Contractual vertical marketing system
Definition
Independent firms at different levels of supply chain join through contracts to obtain economies of scale and coordination and to reduce conflicts
Term
Corporate Vertical Marketing system
Definition
Parent company has complete control and can dictate priorities and objectives of supply chain
Term
Cross-dock
Definition
Distribution center where vendors ship merchandise prepackaged and ready to sell; merchandise goes through staging rather than into storage
Term
Cycle Time
Definition
Time between decision to place an order and the receipt of merchandise
Term
Dispatcher
Definition
Person who coordinates deliveries to distribution areas
Term
Distribution Center
Definition
Facility for the receipt, storage and redistribution of goods
Term
Electronic Data Interchange (EDI)
Definition
Computer-to-computer exchange of business documents from a retailer to a vendor in back
Term
Extranet
Definition
Collaborative network that uses internet technology to link businesses with suppliers, customers and other businesses
Term
Floor-ready merchandise
Definition
Items ready to be placed on selling floor immediately
Term
Franchising
Definition
Contractual agreement between franchisor and franchisee to operate a business using a name and format developed and supported by franchisor
Term
independent (conventional) supply chain
Definition
A loose coalition of several independently owned and operated supply chain members—a manufacturer, a wholesaler, and a retailer—all attempting to satisfy their own objectives and maximize their own profits, often at the expense of the other members.
Term
Intranet
Definition
A secure communication system contained within one company, such as between the firm's buyers and distribution centers
Term
just-in-time inventory systems
Definition
Inventory management systems designed to deliver less merchandise on a more frequent basis than traditional inventory systems; the firm gets the merchandise “just in time” for it to be used in the manufacture of another product, in the case of parts or components, or for sale when the customer wants it, in the case of consumer goods; also known as quick response (QR) systems in retailing., 473
Term
Lead time
Definition
The amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise at the seller's store, ready for sale.
Term
Logistics management
Definition
The integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption
Term
Marketing channel
Definition
The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption; consists of all the institutions and marketing activities in the marketing process
Term
Pick ticket
Definition
The pick ticket is a document or display on a screen in a forklift truck indicating how much of each item to get from specific storage areas.
Term
Pull supply chain
Definition
Strategy in which orders for merchandise are generated at the store level on the basis of demand data captured by point-of-sales terminals
Term
Push supply chain
Definition
Strategy in which merchandise is allocated to stores on the basis of historical demand, the inventory position at the distribution center, and the stores' needs.
Term
Quick response
Definition
An inventory management system used in retailing; merchandise is received just in time for sale when the customer wants it; see just-in-time (JIT) systems.
Term
Radio frequency identification (RFID) tag
Definition
Tiny computer chips that automatically transmit to a special scanner all the information about a container's contents or individual products.
Term
Receiving
Definition
The process of recording the receipt of merchandise as it arrives at a distribution center or store.
Term
Reorder point
Definition
By sharing the data in the retailer’s data warehouse and communicating that information via EDI, the manufacturer determines a reorder point —a level of inventory at which more merchandise is required.
Term
Strategic relationship (partnering relationship)
Definition
A supply chain relationship that the members are committed to maintaining long term, investing in opportunities that are mutually beneficial; requires mutual trust, open communication, common goals, and credible commitments.
Term
Supply chain conflict (channel conflict)
Definition
Results when supply chain members are not in agreement about their goals, roles, or rewards.
Term
supply chain management
Definition
Refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time, as well as to minimize systemwide costs while satisfying the service levels their customers require.
Term
Ticketing and marketing
Definition
Creating price and identification labels and placing them on the merchandise.
Term
Universal Product Code (UPC)
Definition
The black-and-white bar code found on most merchandise
Term
Vendor-managed inventory
Definition
Vendor-managed inventory (VMI) is an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer’s inventory levels in each of its stores
Term
Vertical marketing system
Definition
A supply chain in which the members act as a unified system; there are three types: administrated, contractual, and corporate
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