Shared Flashcard Set

Details

Chapter 14
Determining the Best Price
17
Marketing
10th Grade
01/22/2013

Additional Marketing Flashcards

 


 

Cards

Term
Markdown
Definition
A reduction from the original selling price.
Term
Elasticity of Demand
Definition
Describes the relationship between changes in a product's price and the demand for that product.
Term
Net Profit
Definition
The difference between the selling price and all costs and operating expenses associated with the product sold.
Term
Elastic Demand
Definition
Increases total revemie when prices decrease.
Term
One-Price Policy
Definition
All customers pay the same price.
Term
Skimming Prices
Definition
A very high price designed to emphasize the quality or uniqueness of the product, even though it attracts fewer customers.
Term
Penetration Price
Definition
A very low price designed to increase the quantity sold of a product by emphasizing the value.
Term
Non-Price Competition
Definition
De-emphasizing price by developing a unique offering that meets an important customer need.
Term
Breakeven Point
Definition
The quantity of a product that must be sold for total revenues to match total costs at a specific price.
Term
Operating Expenses
Definition
Costs associated with business operations.
Term
Flexible Pricing Policy
Definition
Allows customers to negotiate price within a price range.
Term
Price Lines
Definition
Distinct categories within which products are organized based on differences in price, quality, and features.
Term
Price
Definition
The actual cost and the methods of increasing the value of the product to the customers.
Term
Zone Pricing
Definition
Different product or transportation costs are set for specific areas of the seller's market.
Term
Gross Margin
Definition
The difference between the cost of the product and the selling price.
Term
Markup
Definition
An amount added to the cost of a product to determine the selling price.
Term
Trade Credit
Definition
Extended by a retail business to the final consumer.
Supporting users have an ad free experience!