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Chapter 13: Initiating the Sale
MARKETING
17
Marketing
10th Grade
03/20/2011

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Cards

Term
Merchandise Approach
Definition
A way to approach a customer that focuses on making a comment or asking questions about a product in which the customer shows interest.
Term
Nonverbal Communication
Definition

Expressing oneself without the use of words.

(observing)

Term
Open-ended questions
Definition
Require more than a yes or no answer.
Term
Selling Process
Definition

1.Appraoching the Customer

2.Determining Needs

3.Presenting the Product

4.Overcoming Objections

5.Closing the Sale

6.Suggestion Selling

7.Relationship building

Term
Service Approach
Definition

Sales person asks the customer if he or she needs assistance 

"How may I help you?" (open-ended ?)

Term
Greeting Approach
Definition

Sales person simply welcome the customer to the store.

Shows the customer salesperson is there to help.

Term
How to give a greeting approach?
Definition
Rising tone- sounds friendly 
Term
Determining Needs
Definition
Three methods: observing, listening, & questioning
Term
Questioning and Engaging Customers
Definition
Who, What, When, Where, Why, and How
Term

 

Approaching the Customer

Definition
Greeting face-to-face
Term
Determining Needs
Definition
Learning what the customer is interested/ look for and using it to your advantage
Term
Presenting the Product
Definition
Educating the Customer about the products features & benefits
Term
Overcoming objections
Definition
Learning why the customer is reluctant to buy, then providing the customer info to remove uncertainty & help them make a satisfactory buying decision
Term
Closing the Sale
Definition

 

Getting customer's positive agreement to buy

Term
Suggestion Selling
Definition
Suggesting additional services that will save customer money or help them enjoy the original purchase.
Term

Relationship Building

Definition
Creating the means of maintaining contact with the customer after the initial purchase is over
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