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Chapter 13
Chapter 13
26
Marketing
Undergraduate 4
11/25/2012

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Term
Exporting
Definition
Minimum resources while allowing high flexibility, and offers substantial other benefits within marketing, financial, technology.
Term
Indirect exporting
Definition
Use of independent intermediaries as known export representatives to market the orgs products overseas, several types of export representatives
Term
Combination export manager
Definition
Export rep that acts as the export department to a small exporter or a large producer with small overseas sales –operate on commission basis.
Term
Export merchants
Definition
Trading organization's that buy and resell goods. Assume the risk and responsibility of credit and being able to sell the goods. Organization gives up control over the int’l marketing process, and for that reason many orgs stay away from this because they would like to have more control.
Term
Export commission houses
Definition
Export representatives that act on behalf of foreign buyers so that the transactions for the exporter are more similar to those that occur in a domestic market.
Term
Export trading organizations
Definition
Export reps that both import to and export from their home markets, facilitating large transactions and offering a comprehensive set of services.
Term
Piggyback exporting
Definition
Under a cooperative agreement, one organization (the carrier) buys the products of another organization (the rider) and markets them overseas. Carrier markets products independently. Good option to enter an export market but is normally avoided to export long haul because of loss of control over the foreign marketing operations
Term
Export department
Definition
as export activities grow in scale and complexity sometimes a department is created within an org that is dedicated to export and operates independently of domestic operations.
Term
Export sales subsidiary
Definition
Separate legal entity that purchases the products it sells in the overseas markets from its parent manufacturer – essentially same as the department, except it stands as a separate legal entity. Easier to evaluate, and can offer tax advantages
Term
Foreign sales branch
Definition
Branch within an org that handles all sales, distribution, and promotional work throughout a designated market area and sells primarily to wholesalers and dealers
Term
Customs receipt
Definition
Document of proof of delivery to the assigned party.
Term
Bill of lading
Definition
Contract between the exporter and the shipper indicating that the shipper has accepted responsibility for the goods and will provide transportation in return for payment.
Term
Commercial invoice
Definition
Bill for the goods stating basic information about the transaction, including description of merchandise, total cost of goods sold, addresses of the buyer/seller, and delivery and payment
Term
Freight forwarders
Definition
Specialists in handling export documentation. Recommended for orgs entering the int’l market for the first time to minimize potential problems with documentation
Term
INCOTERMS (international commercial terms)
Definition
Universally recognized set of definitions of int’l terms of trade, most commonly used in int’l contracts. – spelled out responsibilities of exporter, importer, and logistics provider.
Term
Credit risk
Definition
Risk that an importer will not pay or will fail to pay on the agreed terms
Term
Foreign exchange risk
Definition
Risk when a sale is in an importer’s currency that the currency depreciates in relation to home currency
Term
Transfer risk
Definition
Risk that payment will not be made to an importer’s inability to obtain foreign currency and transfer it to exporter.
Term
Political risk
Definition
Risk associated with war, confiscation of importers business and other unexpected political events
Term
Draft
Definition
Promise for payment from importer, IOU.
Term
Open account
Definition
Sale with no evidence of debt, usually done by invoice, in which payment may be unenforceable.
Term
Ad valorem duty
Definition
Duty that is percentage of the value of merchandise
Term
Antidumping import duty
Definition
Duty charged on imported merchandise sold to importers if it is at a price that is less than the WTO’s definition of fair market value
Term
Countervailing duty
Definition
Duty charged to counter the effects of subsidies provided by foreign governments because without it the price of these imported goods would be artificially low, causing economic injury to domestic manufacturers.
Term
Duty Drawback
Definition
Refund of 99% of all ordinary customs duties if claimed within four years.
Term
Grey market
Definition
Refer to legal export/import transactions involving the import of genuine products into a country by intermediaries other than the authorized distributors. From the importers side, these products are known as Parallel Imports.
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