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| Online networks where members share views and product recommendations |
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| The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. |
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| Two or more organizations or people give and receive something of value |
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| Identifying groups of consumers who are similar to one another in one or more ways and then devises marketing strategies that appeal to one or more groups. |
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| are statistics that measure observable aspects of a population, such as birth rate, age distribution, and income. |
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| Differences in consumers' personalities, attitudes, values, and lifestyles. |
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| Involves making an effort to interact with customers on a regular basis, giving them reasons to maintain a bond with the company over time. |
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| consisting of the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market |
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| Consumer-generated content |
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| Consumers themselves voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites such as Facebook, and even film their own commercials that thousands view on sites such as YouTube |
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| the use of ubiquitous networks, whether in the form of wearable computers or customized advertisements beamed to use on our cell phones that enable real-time connections in business and consumer behaviour. |
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| a plastic tag containing a computer chip and antenna that lets the chip communicate with a network. |
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| Consumer to consumer activity |
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| describes students that have grown up wired in a highly networked, always-on world where digital technology had always existed |
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| Today, each of us can communicate with huge numbers of people by a chick on a keypad, so information flows across people as well |
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| interactions occur in real time (texting) |
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| asynchronous interactions |
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| interactions that don't require all participants to respond immediately (emailing) |
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| a belief in democracy; the ability to freely interact with other people, companies, and organizations; open access to venues that allows users to share content from simple comments to reviews, ratings, photos, stories, and more; and the power to build on the content of others from one's own unique point of view |
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| essentially rules of conduct that guide actions in the market place -- the standards against which more people in a marketplace judge what is right, wrong, good, or bad. These universal values include honesty, trustworthiness, fairness, respect, justice, integrity, concern for others, accountability, and loyalty. |
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| Biting ads and commercials that lampoon advertising messages that aim to disrupt efforts by the corporate world to dominate our cultural landscape. "buy nothing day" |
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| Corporate Social Responsibility |
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| firms that voluntarily choose to protect or enhance their positive social and environmental impacts as they go about their business activities |
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| marketers donate their own money for good causes |
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| marketers promise donations to charity as purchases incentives |
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| firms offer products in ways that are less harmful to the environment |
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| refers to using marketing techniques normally employed to sell beer or detergent to encourage positive behaviours such as increased literacy or to discourage negative activities such as drunk driving. |
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| Transformative Consumer Research |
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| Consumer researchers are themselves organizing to not only study but to rectify what they see as pressing social problems in the marketplace. It promotes research projects that include the goal of helping people or bringing about social change. |
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| is a physiological dependency on products or services |
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| refers to repetitive shopping, often excessive, done as antidote to tensions, anxiety, depression, or boredom. |
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| the industry term for inventory and cash losses from shoplifting and employee theft. |
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| firms offer products in ways that are less harmful to the environment |
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| refers to using marketing techniques normally employed to sell beer or detergent to encourage positive behaviours such as increased literacy or to discourage negative activities such as drunk driving. |
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| Transformative Consumer Research |
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| Consumer researchers are themselves organizing to not only study but to rectify what they see as pressing social problems in the marketplace. It promotes research projects that include the goal of helping people or bringing about social change. |
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| is a physiological dependency on products or services |
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| refers to repetitive shopping, often excessive, done as antidote to tensions, anxiety, depression, or boredom. |
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| the industry term for inventory and cash losses from shoplifting and employee theft. |
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| When the data is collected by the researcher specifically for the research question at hand. |
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| When the researcher uses data collected by another entity to answer a new research question. |
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| is a method of data collection in which the respondents self-report answers to a set of questions posed by the researcher |
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| Usually involve small group sessions with approximately six to twelve consumer participants. |
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| Direct contact with the consumer research method |
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| in this type of research consumer behaviours are directly observed, in either a natural context (ie the mall) or a controlled setting (a lab that observes how children play with a new toy product). |
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| researchers observe and record how consumers behave in real-world contexts, often to understand the meanings consumers subscribe to different subscribe to difference consumption experiences. (sometimes researchers immerse themselves) |
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| consumers are asked to tell researchers about their experience with the product. |
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| consumers are asked to put themselves in a particular role and act out how they would respond to a particular marketing stimulus |
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| used when marketers want to collect qualitative data regarding consumers' responses to marketing stimuli that they believe consumers will have trouble in providing accurate, unbiased responses. These involve the presentation of an ambiguous, unstructured object, activity, or person that a respondent is asked to interpret or explain. |
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| researcher wants to make cause-and effect-claims. |
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| in an experiment, the variable that the researcher manipulates |
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| the variable that the researcher measures |
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