Term
| How was information spread in early societies? |
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Definition
| Through oral traditions passed by poets, teachers, and tribal story tellers. |
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Term
| How did written culture emerge in society? |
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Definition
| Philosophers, monks, and stenographers wrote manuscripts for the ruling classes to records religious works, prayers, literature, and personal chronicles. |
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Term
| Why did the gap between the ruling class and working class widen in the written era? |
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Definition
| The working class was illiterate for the most part, and they did not have access to manuscripts that the ruling class was reading. |
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Term
| What did Johannes Gutenberg invent in 1453 that helped introduce the print era into media? |
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Definition
| The movable type and the printing press. |
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Term
| What was important about the spread of print media when printers reduced the size and cost of printing books? |
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Definition
| Books became the first mass-marketed product in history. |
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Term
| What did book produce in society when more people had access to them> |
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Definition
| Resistance to Authority, new socioeconomic classes, the spread of literacy, and a focus on individualism, |
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Term
| How did the telegraph help issue in the electronic era? |
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Definition
| Telegraphs made it easier for military, business, and political leaders to coordinate commercial and military operations. |
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Term
| Who has lost power of information with the introduction of the information age? |
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Definition
| Newspaper editors and tv news producers. |
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Term
| How has email and texts messages change the way people communicate? |
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Definition
| They are digigtal versions of oral and written communication it has made the use of the post office more obsolete. Limiting government control of communication beyond national borders. |
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Term
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Definition
| The creation an use of symbols (languages, Morse code, motion pictures, and binary computer codes) that convey information and meaning to large and diverse audiences through all manner of channels. |
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Term
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Definition
1. The technology merging of content in different mass media.
2. A practical business model by which a company consolidates various media holdings-such as cable connections, phone services, television transmissions, and internet access-under one corporate umbrella. |
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Term
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Definition
| "Good Taste", higher education, and fine art supported by wealthy patrons and corporate donors. |
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Term
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Definition
| "Questionable taste of the masses", who "lapped up" the "commercial junk" circulated by the mass media, such a reality TV shows, celebrity gossip Web sites, and action films. |
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Term
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Definition
| The first step in the critical process, it involves paying close attention taking notes and researching the cultural product to be studied. |
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Term
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Definition
| The second step in the critical process, it involves the discovering significant patterns that emerge from the description stage. |
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Term
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Definition
| The third step in the critical process, it ask and answered the "what does that mean?" and "So what?" questions about feelings |
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Term
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Definition
| The fourth step of the critical process. It involves arriving at judgement about whether a cultural product is good, bad,or mediocre; this requires subordinating one's personal taste to the critical assessment resulting from the first three stages. |
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Term
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Definition
| The fifth step in the critical process, it involves actively working to create a media world that best serves democracy. |
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Term
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Definition
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Term
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Definition
| How media effects our culture through politics, fashion, sports, religion, entertainment, and more. |
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Term
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Definition
| Uses data to gather and analyze the way we connect to mass amount of people. |
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Term
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Definition
| Strategy and calculate how to appeal to different demographics. |
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