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Definition
| The creation and maintenance of satisfying exchange relationships. |
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| Exchanging products or services with others by agreeing on their values. |
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Definition
| You do not rely on others for the things you need to survive. |
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Definition
| Concentrating on one thing or a few related activities so that they can be done well. |
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Definition
| The use of currency as a recognized medium of exchange. |
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Definition
| A location where people bring products to be conveniently exchanged. |
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Definition
| Offering products for resale to customers. |
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Term
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Definition
| Creates or obtains products or services for sale. |
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Term
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Definition
| Ongoing activities designed to support the primary function of a business and keep it operating efficiently. |
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Term
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Definition
| Plans and manages financial resources and maintains records and information related to a business's finances. |
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Term
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Definition
| Developing, implementing, and evaluating the plans and activities of a business. |
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Definition
| Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service. |
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Term
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Definition
| Anything offered to a market by the business to satisfy needs. |
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Term
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Definition
| Description of unique group of prospective customers a business wants to serve and their location. |
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Term
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Definition
| The locations and methods used to make the product available to customers. |
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Term
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Definition
| Blending of four marketing elements- product, distribution, price, promotion- by the business. |
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Term
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Definition
| The amount that customers pay and the methods of increasing the value of the product to the customers. |
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Term
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Definition
| The methods used and information communicated to encourage customers to purchase and to increase their satisfaction. |
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Term
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Definition
| Approach to customer service that gives employees the authority to solve many customer problems. |
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Term
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Definition
| Developing loyal customers who continue to purchase from the business for a long period of time. |
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