1.The company

2. suppliers

3. marketing intermediaries

4. customers

5. competitors

6. publics

1. demographics

2.cultural

3. economics

4. natural

5. technological

6. political

1.Changing AGE structure

2. Canging FAMILY structure

3. Geographic Structure

4. Change in EDUCATION level

5. Change in ethnic and racial diversity

-1946-1964

-78 million

-28% of population, 50% of income

-political and military superpower

-dual income households

- 1965-1976

-49 million

-cautious economic outlook

-socially responsible companies

-primary buyers by2010

-cold war, iron curtain, new world order

Generation Y

1977-1994

72 million

-new products services media cater to gen y

-first full gen. in information age

-more racially diverse

-25% in single parent household

-challenging, humor, irony and unvarnished truth

People's views of

1. themselves

2. others

3. organizations

4. society

5. nature

6. universe

Economic Environment

states with given set of tastes and preferences, as income rises,

1.proportion of income spent on food decreases

2. prop spent on clothing is constant

3. prop of inc on luxury goods increases

1. shortage of raw materials

2. increased pollution

3. increase governement intervention

4. waste disposal/long run implications

Technological Environment

information age leads to:

1. increase in speed of business

2. removal of geographic boundaries

3. convergence in ideas, values, products

4. loss of privacy

5. removal of personal interaction

1. Rapidly changing

2. creates new mkt. opps

3. renders existing products/ technologies obsolete

laws, governemnt agencies and pressure groups that influence and limit

1. increasing legislation (carbon control, patents)

2. increased emphasis on social responsibilty