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Chapt. 1
MGMT 5700 Test #1
33
Management
Not Applicable
09/19/2011

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Cards

Term
strategy
Definition
defined as its theory about how to gain competitive advantages
Term
strategic management process
Definition
a sequential set of analyses and choices that can increase the likelihood that a firm will choose a good strategy (one that generates a competitive advantage)
Term
mission
Definition
a company's long-term process
Term
mission statements
Definition
the place where missions are often written down
Term
visionary firms
Definition
firms whose mission is central to all they do
Term
objectives
Definition
specific measurable targets a firm can use to evaluate the extent to which it is realizing its mission
Term
external analysis
Definition
a firm identifies the critical threats and opportunities in its competitive environment
Term
internal analysis
Definition
helps a firm identify its organizational strengths and weaknesses
Term
business-level strategies
Definition
actions firms take to gain competitive advantage in a single market or industry
Term
corporate-level strategies
Definition
actions firms take to gain competitive advantages by operating in multiple markets or industries simultaneously.
Term
strategy implementation
Definition
occurs when a firm adopts organizational policies and practices that are consistent with its strategies
Term
competitive advantage
Definition
when a firm is able to create more economic value than rival firms
Term
economic value
Definition
the difference between the perceived benefits gained by a customer that purchases a firm's products or services and the full economic cost of these products or services
Term
temporary competitive advantage
Definition
a competitive advantage that lasts for a very short time
Term
sustained competitive advantage
Definition
lasts for a very long time
Term
competitive parity
Definition
firms that create the same economic value as their rivals experience
Term
competitive disadvantage
Definition
firms that generate less economic value than their rivals
Term
accounting performance
Definition
a measure of its competitive advantage calculated by suing information from a firm's published profit and loss and balance sheet statements
Term
accounting ratios
Definition
numbers taken from a firm's financial statements that are manipulated in ways that describe various aspects of a firm's performance
Term
profitability ratios
Definition
ratios with some measure of profit in the numerator and some measure of a firm size or assets in the denominator
Term
liquidity ratios
Definition
ratios that focus on the ability of a firm to meet its short-term financial obligations
Term
leverage ratios
Definition
ratios that focus on the level of a firm's financial flexibility, including its ability to obtain more debt
Term
activity ratios
Definition
ratios that focus on the level of activity in a firm's business
Term
above average accounting performance
Definition
a firm's performance is greater than the industry average
Term
average accounting performance
Definition
performance is equal to the industry average
Term
below average accounting performance
Definition
performance is less than the industry average
Term
cost of capital
Definition
the rate of return that a firm promises to pay its suppliers of capital to induce them to invest in the firm
Term
economic measures of competitive advantage
Definition
compare a firm's level of return to its cost of capital instead of to the average level of return in the industry
Term
weighted average cost of capital
Definition
% of a firm's total capital (which is debt times the cost of debt, plus the percentage of a firm's total capital OR equity times the cost of equity)
Term
above normal economic performance
Definition
a firm that earns above its cost of capital
Term
normal economic performance
Definition
a firm that earns its cost of capital
Term
below normal economic performance
Definition
a firm that earns less than its cost of capital is in the process of liquidating
Term
emergent strategies
Definition
theories of how to gain competitive advantage in an industry that emerge over time
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