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Term
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Definition
| criteria or standards used in evaluating proposed solutions to a problem |
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| restrictions placed on potential solutions to a problem |
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| the facts and figures related to a problem |
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| facts and figures that have already been recorded prior to the project at hand |
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| facts and figures that are newly collected for a project |
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| facts and figures obtained by watching, either mechanically or in person, how people behave |
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| facts and figures obtained by asking people about thier attitiudes, awareness, intentions, and behaviors |
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| involves operating computer networks that can store and process data |
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| the total sales of a product that a firm expects to sell during a specified time period under specified conditions |
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| aggregates potential buyers into groups that have common needs and will respond similarly to a marketing action |
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| the relatively homogenious groups of prospective buyers that result from the market segmentation process |
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| the strategy of using different marketing mix activities to help consumers percieve a product as being different and better than competing products |
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| a framework relating the segments of a market to products or marketing actions of the firm |
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| the quantity consumed or the number of store visits during a specific period |
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| the idea that 80% of a firms sales are obtained from 20% of its customers |
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| a means of displaying the position of products or brands in consumers minds |
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| the place a product occupies in consumers minds based on important features relative to competitive products |
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| changing the place a product occupies in consumers minds relative to competitive products |
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