Term
| business-to-business (B2B) markets |
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Definition
| The group of customers that include manufacturers, wholesalers, retailers, and other organizations. |
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Term
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Definition
| Demand for business or organizational products caused by demand for consumer goods or services. |
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Term
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Definition
| Demand in which changes in price have little or no effect on the amount demanded. |
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Term
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Definition
| Demand for two or more goods that are used together to create a product. |
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Term
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Definition
| The individuals or organizations that purchase products for use in the production of other goods and services. |
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Term
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Definition
| The individuals or organizations that buy finished goods for the purpose of reselling, renting, or leasing to others to make a profit and to maintain their business operations. |
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Term
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Definition
| The federal, state, county, and local governments that buy goods and services to carry out public objectives and to support their functions and to attract and serve their members. |
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Term
| not-for-profit institutions |
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Definition
| The organizations with charitable, educational, community, and other public service goals that buy goods and services to support their functions and to attract and serve their members. |
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Term
North American Industry Classification System
(NAICS) |
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Definition
| The numerical coding system that the United States, Canada, and Mexico use to classify firms into detailed categories according to their business activities. |
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Term
| business-to-business (B2B) e-commerce |
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Definition
| Internet exchanges between two or more business organizations. |
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Term
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Definition
| A private, corporate computer network that links company departments, employees, and databases to suppliers, customers, and others outside the organization. |
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Term
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Definition
| Systems that link an invited group of suppliers and partners over the Web. |
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Term
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Definition
| One of three classifications of business buying situations that characterizes the degree of time and effort required to make a decision. |
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Term
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Definition
| A buying situation in which business buyers make routine purchases that require minimal decision making. |
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Term
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Definition
| A buying situation classification used by business buyers to categorize a previously made purchase that involves some change and that requires limited decision making. |
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Term
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Definition
| A new business-to-business purchase that is complex or risky and that requires extensive decision making. |
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Term
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Definition
| The froup of people in an organization who participate in a purchasing decision. |
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Term
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Definition
| A written description of the quality, size, weight, and other details required of a product purchase. |
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Term
| customer reference program |
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Definition
| A formalized process by which customers fromally share success stories and actively recommend products to other potential clients, usually facilitated through an on-line community. |
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Term
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Definition
| The business practice of buying a particular product from only one supplier. |
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Term
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Definition
| The business practice of buying a particular product from several different suppliers. |
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Term
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Definition
| A trading partnership in which two firms agree to buy from one another. |
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Term
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Definition
| The business buying process of obtaining outside vendors to provide goods or services that otherwise might be supplied in-house. |
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Term
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Definition
| A practice in which firms outsource marketing activities (such as selecting an ad) to a community of users. |
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Term
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Definition
| A business practice in which a buyer firm attempts to identify suppliers who will produce products according to the buyer firm's specification.2 |
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