Details

Title: Ch. 17 Vocab

Description: Ch. 17 Vocab

Total Flash Cards: 9

Created: 01/29/2009 11:42:10

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Additional Marketing Flashcards

Cards in this set:

Term
closing the sale
 Definition
obtaining positive agreement  from the customer to buy
Term
buying signals
 Definition
things a customer does or says to indicate a readiness to buy
Term
trial close
 Definition
initial effort to close the sale
Term
which close
 Definition
encourages a customer to make a decision between two items
Term
standing room only close
 Definition
used when a product is in short supply or when the price will be going up in the near future
Term
direct close
 Definition
method in which you ask for the sale
Term
service close
 Definition
special services will overcome the obstacle or problem to close the sale
Term
relationship marketing
 Definition
involves the strategies businesses use to stay close to their customers
Term
suggestion selling
 Definition
selling additional goods or services to the customer