Details Title: Ch. 17 Vocab Description: Ch. 17 Vocab Total Flash Cards: 9 Created: 01/29/2009 11:42:10		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term closing the sale Definition obtaining positive agreement  from the customer to buy Term buying signals Definition things a customer does or says to indicate a readiness to buy Term trial close Definition initial effort to close the sale Term which close Definition encourages a customer to make a decision between two items Term standing room only close Definition used when a product is in short supply or when the price will be going up in the near future Term direct close Definition method in which you ask for the sale Term service close Definition special services will overcome the obstacle or problem to close the sale Term relationship marketing Definition involves the strategies businesses use to stay close to their customers Term suggestion selling Definition selling additional goods or services to the customer