Term
- informative
- creates interest
- stimulates a demn for a new product or product category
(used in introductory stage in life cycle) |
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Definition
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Term
- influene demand for a secific brand
- less informative,but emotional
-getting consumers to come to you
(used in growth stage) |
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Term
- compares two or more compeling brands
- used if growt is sluggish, of if competition strong
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Term
| - no matter hw much is spent of advertising, returns arestill deminishing |
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Definition
| Advertising Response Function |
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Term
- any form of impersonal (one-way) paid communication in which the sponser or company is identified
- helps exposes a company for more market share |
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Term
- helps safegards a companies image
- contraversial
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Term
| - enhances a companies image in a particular product |
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Definition
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Term
- Touts th benefits of a specific good or service
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Term
| What can advertising lead up to? |
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Definition
- Pioneering
- Competive
- Comparitive |
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Term
| A series of relate advertisements focusig on a common theme, slogan, and set of advertising appeals |
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Definition
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Term
| What is the Key advantage/disadvantages of Newspaper advertising? |
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Definition
Advantage: -geographic flexiability
-fast and easy
Disadvantage: -distractons from other ads
- narrow market |
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Term
| What is the Key advantage/disadvantages of Magazines advertising? |
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Definition
Advantage: market selectivity
Disadvantage: higher costs |
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Term
| What is the Key advantage/disadvantages of Radio advertising? |
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Definition
Advantage: - better selling points
- fast and direct
MOST POPULAR |
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Term
| What is the Key advantage/disadvantages of Television advertising? |
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Definition
Advantage: creative opportunity
Disadvantage: REALLY EXPENSIVE |
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Term
| What is the Key advantage/disadvantages of outdoor media advertising? |
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Definition
Advantages:
-flexible
-low to medium cost
- Broader market |
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