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| Management is in the _____________ stage of the new-product development process when it estimates market demand and prepares cost estimates for the new product. |
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| A firm that wants to sustain its revenues should engage in new product development because: |
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| Products inevitably pass through a life cycle that culminates in the demise of the product. |
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| The first four steps in the new product development process are particularly critical because: |
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| These stages deal with ideas or 'concepts on paper' and are the least expensive steps. |
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| Last week Janet purchased her first bottle of Excedrin Migraine. She wanted to see if the product s pain-relieving benefits were any better than the brand she was using. Janet is most likely in the ___________ stage of the new product adoption process. |
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| In which of the adopter categories will opinion leaders most likely be found? |
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| Hismanal is a drug that will eliminate all of your seasonal allergy complaints without making you drowsy. In terms of currently available allergy remedies that do make many people drowsy, Hismanal has greater ______ for allergy sufferers, which should speed its diffusion rate. |
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| Frito Lay test marketed a new flavored potato chip fundamentally identical to Procter & Gamble's Pringles line of chips. Sales were dissappointing as revenues were not even high enough to cover the product's costs. Frito Lay decided not to commercialize the product primarily because the were afraid the product would be a(n) _______________ ? |
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| Sony Corporation conducted a series of consumer use tests in the 1990's in which consumers were given samples of its experimental digital camera. Participants were instructed to use the camera for all their picture-taking for the next 30 days. At the end of that time, participants were asked to a focus group session in which they were encouraged to elaborate on their usage experiences. Sony hoped that ideas for product modifications would emerge from the focus group that could be incorporated into the camera's final design. Sony was most likely employing which new product idea generation technique? |
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| Product usage tests are commonly employed during new product development because they provide knowledge concerning (select all that apply): |
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Definition
The basic functionality of the product -- will it work as envisioned?
How the product can be abused.
Ability of the product to deliver the benefits envisioned by the maker.
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Term
Normally geographic roll-out for a new product begins in geographic areas removed from the product's original test market locations in case further test marketing may be required for fine-tuning the markting mix as commercialization progresses.
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| Al works as a cement finisher for a parking lot repaving company. He is suspicious of innovation and innovators. He was one of the very last people in the small Western city in which he lives to buy a microwave oven. When it comes to the adoption of microwave ovens, Al is in the _____ category. |
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| The _____ of a new product is the process by which an innovation is spread through a social system over time. |
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| The gasoline-electric vehicle marketed by Honda apparently is viewed negatively by many Texans because it doesn't fit their expectations of power and performance. Apparently, the new Honda may be slow to diffuse in the market because: |
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It lacks value compatibility.
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| 'Check sheets' and weighted point evaluation models are most likely to be employed in which stage of the new product development process? |
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| Being too quick to criticize new product ideas is considered to be one the biggest pitfalls of _______________ . |
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