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CH 7 - Decision Making an Creativity
Organizational Behavior: Exam #2
61
Business
Undergraduate 3
03/17/2010

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Term
decision making
Definition
the conscious process of making choices among alternatives with the intention of moving toward some desired state of affairs
Term
rational choice paradigm
Definition
the view in decision making that people should - and typically do - use logic and all available information to choose the alternative with the highest value
Term
subject expected utility
Definition
the probability (expectation) of satisfaction (utility) resulting from choosing a specific alternative in a decision
Term
bounded rationality
Definition
the view that people are bounded in their decision-making capabilities, including access to limited information, limited information processing, and tendency toward satisficing rather than maximizing when making choices
Term
implicit favorite
Definition
a preferred alternative that the decision maker uses repeatedly as a comparison with other choices
Term
anchoring and adjustment heuristic
Definition
a natural tendency for people to be influenced by an intitial anchor point such that they do not sufficiently move away from that point as new information is provided
Term
availability heuristic
Definition
a natural tendency to assign higher probabilities to objects or events that are easier to recall from memory, even though ease of recall is also affected by non-probability factors (e.g. emotional response, recent events)
Term
representativeness heuristic
Definition
a natural tendency to evaluate probabilities of events or objects by they degree to which they resemble (are representative of) other events or objects rather than on objective probability information
Term
satisficing
Definition
selecting an alternative that is satisfactory or "good enough," rather than the alternative with the highest value (maximization)
Term
intuition
Definition
the ability to know when a problem or opportunity exists and to select the best course of action without conscious reasoning
Term
scenario planning
Definition
a systematic process of thinking about alternative futures and what the organization should do to anticipate and react to those environments
Term
postdecisional justification
Definition
the tendency to support the selected alternative in a decision by forgetting or downplaying the negative features of that alternative, emphasizing its positive features, and doing the opposite for alternatives not selected
Term
escalation of commitment
Definition
the tendency to repeat an apparently bad decision or allocate more resources to a failing course of action
Term
prospect theory
Definition
a natural tendency to feel more dissatisfaction from losing a particular amount that satisfaction from gaining an equal amount
Term
employee involvement
Definition
the degree to which employees influence how their work is organized and carried out
Term
creativity
Definition
the development of original ideas that make a socially recognized contribution
Term
divergent thinking
Definition
reframing a problem in a unique way and generating different approaches to the issue
Term
Rational Choice Decision-Making Process
Definition
1. Identify problem or opportunity
2. Choose the best decision process
3. Develop alternative solutions
4. Choose the best alternative
5. Implement the selected alternative
6. Evaluate decision outcomes
Term
programmed decisions
Definition
follow standard operating procedures, have been resolved in the past, optimal solution has already been identified and documented
Term
nonprogrammed decisions
Definition
require all steps in the decision model because the problems are new, complex, or ill-defined
Term
Problems with the Rational Choice Paradigm
Definition
1. The model assumes people are efficient and logical informational processing machines.
2. It focuses on logical thinking and completely ignores the fact that emotions also influence the decision-making process.
Term
Identifying Problems and Opportunities
Definition
We evaluate information the moment we perceive it by attaching emotional markers to that information, an automatic emotional response that shapes our perceptions of labeling as either a problem or opportunity.
Term
stakeholder framing
Definition
those with vested interests try to "frame" the situation by persuading decision makers that the available information points to a problem or an opportunity o does not have any importance, tends to short-circuit the decision maker's full assessment of the situation
Term
perceptual defense
Definition
block out bad news as a coping mechanism that threatens self-concept
Term
mental models
Definition
visual or relational images in our mind of the external world, prototypes, blind us from seeing unique problems or opportunities because they produce a negative evaluation of things that are dissimilar to the mental model
Term
decisive leadership
Definition
employees rate leaders more effective when more decisive, quickly forming an opinion or decision before logically assessing the situation
Term
solution-focused problems
Definition
define problems as veiled solutions, does not describe the problem
Term
Identifying Problems and Opportunities More Effectively
Definition
1. Become aware of the five problem identification biases
2. Require considerable willpower to resist the temptation of looking decisive when a more thoughtful examination of the situation should occur.
3. Discuss the situation with colleagues.
Term
clustering illusion
Definition
the tendency to see patterns on the basis of a small sample of events that are random
Term
decision heuristics
Definition
Unstructured and often nonconscious modes of reasoning or rules of thumb that bias an individual's perceived probabilities that specific outcomes will occur.
Term
Problems with Maximization
Definition
Evaluation of each alternative against the implicit favorite and selection of an option that scores above a subjective minimum point considered to be good enough.
Choosing the best alternative demands more information processing capacity than people possess or are willing to apply.
Those given a large number of alternative subsequently experienced less physical stamina, more difficult performing arithmetic calculations, less resilient in the face of failure, and engaged in more procrastination.
Choosing among many alternatives can be cognitively and emotionally draining.
Term
emotions form early preferences
Definition
emotional markers determine preference for each alternative, neuroscientific evidence states that information produced from logical analysis is tagged with emotional markers that then motivate us to choose or avoid a particular alternative, ultimately emotions not rational logic energize us to make the preferred choice.
Term
emotions change the decision evaluation process
Definition
pay more attention in negative mood than in positive mood because something is wrong, decision makers rely on stereotypes to speed up choice process, emotions shape how we evaluate information.
Term
intuition and making choices
Definition
Intuition is both an emotional experience and a rapid nonconscious analytic process.
Term
action scripts
Definition
programmed decision routines that speed up our response to pattern matches or mismatches
Term
Causes of Escalating Commitment
Definition
The four main reasons why people are led deeper and deeper into failing projects are self-justification, prospect theory effect, perceptual blinders, and closing costs.
Term
self-justification
Definition
individuals are motivated to maintain their course of action when they have a high need to justify their decision, when decision makers are personally identified with the project with reputation at stake,
Term
prospect theory effect
Definition
tendency to take more risks to avoid losses, choose less painful option
Term
perceptual blinders
Definition
decision makers do not see the problems soon enough, nonconsciously screen out or explain away negative information to protect self-esteem, serious problems are views as random errors
Term
closing costs
Definition
persist because the costs of ending the project are high and unknown
Term
Evaluating Decision Outcomes More Effectively
Definition
1. Separation of roles minimizes the self-justification effect
2. Publicly establish a preset level at which the decision is abandoned or reevaluated.
3. Find a source of systematic and clear feedback.
4. Involve several people in the evaluation.
Term
Benefits of Employee Involvement
Definition
potentially improves decision making quality and commitment, recognize problems more quickly and define more accurately, improve the number and quality of solutions generate, several people working together can generate more and better solutions than alone, improves the evaluation of alternatives
Condorcet's theory thats that the alternative selected by the team's majority is more likely to be correct that is the alternative selected by any individual team member.
strengthens employee commitment to the decision, increases skill variety, feelings of autonomy, task identity, job enrichment and employee motivation
Term
Contingencies of Employee Involvement
Definition
1. Decision structure.
2. Source of decision knowledge.
3. Decision commitment.
4. Risk of conflict.
Term
decision structure
Definition
programmed deicions are less likely to need employee involvement due to known solution, benefits of employee involvement increase with the novelty and complexity of the problem or opportunity
Term
source of decision knowledge
Definition
if leader lacks sufficient knowledge employees should be involved who know where money can be saved, improve product design or quality, and realize opportunities
Term
decision commitment
Definition
increased participation increases commitment
Term
risk of conflict
Definition
if employee goals and norms conflict with the organization's goals, only a low level of employee involvement is advisable.
degree of involvement depends on whether employees will reach agreement on the preferred solution.
Term
Creativity
Definition
We rely on creativity to find problems, identify alternatives, and implement solutions.
Term
Creative Process
Definition
1. Preparation
2. Incubation
3. Insight
4. Verification
Term
preparation
Definition
effort to acquire knowledge and skills regarding the problem or opportunity
Term
incubation
Definition
the period of reflective thought
Term
insight
Definition
experience of suddenly becoming aware of a unique idea
Term
verification
Definition
beginning of creative decision making toward development of an innovative product or service
Term
convergent thinking
Definition
calculating conventionally accepted "right answer" to a logical problem
Term
Characteristics of Creative People
Definition
intelligence, persistence, knowledge, experience, personality qualities
Creative people recognize the significance of small bits of information and are able to connect them in ways that no one else could imagine.
higher persistence because of higher needs for achievement, strong motivation from task, and moderate/high degree of self-esteem.
higher levels of confidence and optimism.
Possess sufficient knowledge and experience on the subject, knowledge of the fundamentals.
Mental models lead to "mindless behavior" where assumptions are no longer questioned (need fresh thought insight)
Term
Creative Personality Cluster
Definition
1. High openness to experience.
2. Moderately low need for affiliation.
3. Strong values around self-direction and stimulation.
Term
high openness to experience
Definition
extent to which a person is imaginative, curious, sensitive, open-minded and original
Term
moderately low need for affiliation
Definition
people are more creative when they have less need for social approval and somewhat high degree of nonconformity, makes one less embarrassed to mistakes, maintain motivation, explore criticism
Term
high self-direction and stimulation values
Definition
values of creative and independent thought, values of excitement and challenge, together form openness to change/to pursue innovative ways
Term
Organizational Conditions Supporting Creativity
Definition
Intelligence, persistence, knowledge and experience, and independent imagination represent a person's creative potential, but extent to which the person has more creative output depends on a work environment that supports the creative process.
Creativity also improves with support from leaders and co-workers.
Extreme time pressure inhibits creativity, but lack of pressure does not produce higher creativity.
Term
Activities that Encourage Creativity
Definition
Hiring people with strong creative potential and providing a work environment that supports creativity.
1. Redefining the problem
2. Associative play - art, stimulation,

"Being creative is a bit like an emotion; we need to be stimulated." - Frost
Morphological analysis - listing different dimensions of a system and the elements of each dimension then looking at each combination (all options combined)
3. Cross-pollination - occurs when people from different areas of the organization exchange ideas.
"Creativity comes out of people bumping into each other and not knowing where to go"
Cross-pollination highlights the fact that creativity rarely occurs alone, come creative people may be individualist, but most creative ideas are generated through teams and informal social interaction.
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