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allows an organization to deal with market and environmental forces better than its competitors
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comprised of cultural, economic , legal-political, and educational conditions
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includes the people and groups with whom an organization interacts
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the persons, groups, and institutions directly affected by an organization
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creating value for and satisfying needs of constituencies
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| customer relationship management |
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strategically tries to build lasting relationships with and to add value to customers
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strategically links all operations dealing with resource supplies
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indicates conformance with a rigorous set of international standards
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managing with an organization-wide commitment to continuous improvement, product quality, and customer needs
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involves always searching for new ways to improve work quality and performance
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mett periodically to discusss ways of improving the quality of products or services
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is the system of shared beleifs and values that guides behavior in organization
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are beliefs and values shared by organizational members
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actively develops communications, and enacts shared values
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uses symbols to establish and maintain a desired organizational culture
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describes race, gender, age, and other individual differences
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involves pluralism and respect for diversity
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| multicultural organization |
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is based on pluralism and operates with inclusivity and respect for diversity
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is the belief that one's membership group or subculture is superior to all others
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is a hidden barrier to the advancement of women and minorities
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is when minority members adopt characteristics of majority cultures in order to succeed
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building an inclusive work environment that allows everyone to reach their full potential
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