Term
|
Definition
| a product related to or created from the core product |
|
|
Term
|
Definition
| consumers' attitude that occurs when they are happy with a company and become repeat customers |
|
|
Term
|
Definition
|
|
Term
|
Definition
| the overlapping of product promotion |
|
|
Term
|
Definition
| the main product, such as sports event, movie, stage show or book |
|
|
Term
|
Definition
| any form of communication through which one industry relies on another industry to promote its product |
|
|
Term
|
Definition
| money left to spend after necessary expenses are paid |
|
|
Term
|
Definition
| approval or support of a product or idea, usually by a celebrity |
|
|
Term
|
Definition
| a device used to view a sequence of moving pictures |
|
|
Term
|
Definition
| the unauthorized use of an owner's or creator's music, movies, or other copyrighted material |
|
|
Term
|
Definition
| a good or service that any for-profit industry sells to its customers |
|
|
Term
|
Definition
| use of ancillary products such as merchandise as promotional tools |
|
|
Term
|
Definition
| any form of communication used to persuade people to by products |
|
|
Term
|
Definition
|
|
Term
|
Definition
| a strategy to offset business risks |
|
|
Term
|
Definition
| unforeseen events and obstacles that can negatively affect business |
|
|
Term
|
Definition
| a payment for material that has been copyrighted, or legally declares as belonging to the creator |
|
|
Term
|
Definition
| the promotion of a company in association with a property |
|
|
Term
|
Definition
| a combined action that occurs when products owned by one source promote the growth of related products |
|
|
Term
|
Definition
|
|
