Term
| Health Promoting Behaviors |
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Definition
| those behaviors that "enhance health and well-being, reduce health risks and prevent disease" |
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Term
| Health Promotion Campaign |
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Definition
| are systemic efforts to influence people to engage in health-enhancing behaviors |
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Term
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Definition
| includes anyone involvedin the process of creating and distributing health promotion messages. |
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Term
| Highly Scheduled Interviews |
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Definition
| interviewers are given a specific questions to ask and are not allowed to make comments or ask additional questions. |
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Term
| Moderately Scheduled Interviews |
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Definition
| interviewers are given a set of questions but are allowed to ask for clarification and additional information as they see fit. |
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Term
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Definition
| Interviewers are given a list of topics but are encouraged to phrase questions as they wish and to probe for more information when it seems useful and appropiate. |
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Term
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Definition
| asks respondents to write down their answers to a list of questions. |
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Term
| Fixed-alternative questions |
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Definition
| ask respondents to select the apporopriate responses from a list of all possibilities. |
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Term
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Definition
| allow respondents to express ideas in their own words |
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Term
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Definition
| require very brief answers |
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Term
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Definition
| involves a small number of people who respond to questions posed by a moderator |
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Term
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Definition
| choosing people to include form a population |
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Term
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Definition
| means identifying specific groups who are alike in important ways and whose involvement is important to the purpose of the campaign. |
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Term
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Definition
| adolescents often believe they are unlike other people and that others do not understand them |
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Term
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Definition
| extremely self-conscious and feel that people are scrutinizing their appearance and behavior |
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Term
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Definition
| characterize adolescents desire to assert their independence and sense of personal control |
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Term
| Activation model for information exposure |
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Definition
| proposes that persuasive messages will be most effective when they stimulate an optimal amount of arousal in the reader/viewer and what is "optimal" for one person may be boring or too intense for another. |
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Term
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Definition
| they enjoy new and intense experiences |
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Term
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Definition
| Benefits possible when members of a communirty build a positive social connection and a mutual sense of trust |
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Term
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Definition
| proposes that poepl e with plentiful information resources (such as TV, newspapers, etc.) are likely to know more and to coninue learning more than people with fewer information resources. |
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Term
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Definition
| state in clear, measurable terms exactly what you hope to achieve with the campoaign |
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Term
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Definition
| means demonstrating how he results of a project compare to the money and time invested in it. |
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Term
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Definition
look like regular maps but are color-coded to show the incidence of disease in geographical areas
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Term
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Definition
| is a means of communicaing information, etiher directly or indirectly (through media like TV or radio or computers) |
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Term
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Definition
| refers to the number of people who will be exposed to a message via a particular channel |
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Term
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Definition
| refers to how accurately the message can be targeted to a specific group of people |
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Term
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Definition
| how influential a message is likely to be |
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Term
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Definition
| how emotionally stimulating and exciting a message is |
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Term
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Definition
| amount of mental effort required to understand a message |
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Term
| elaboration likelihood model |
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Definition
| proposes that when we are highly involved with a message we pay close attention to details and evaluate the mesage thoroughly |
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Term
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Definition
| "tailored communication" is designed to met the specifc needs of individual consumers |
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Term
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Definition
| refers to the process through which new information is filtered and passed along throughout a communuty |
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Term
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Definition
| the prosedd by which people relay media messafe to others |
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