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Term
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Definition
| reach a mass audience, wide spectrum of consumers to reach |
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Definition
| universal access of users |
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| compatibility, habit formation, freedom of choice, frugality, mass appeal |
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| how do we hold audience's attention |
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| absolute maximum mileage that you can get at a low cost, spin offs and reruns |
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| characteristics of broadcasting |
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Definition
| wireless, accessibility, continuity, realism, social impaact |
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