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| Recency, Frequency, and Monetary value. Identifying valuable customers |
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| Customer Relationship Management |
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| identify their customers across other applications |
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help organization segment their customers into categories such as best and worst customers
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| help organizations make predictions regarding customer behavior such as which customers are at risk of leaving |
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| processing customer transactions |
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1. clearly communicate crm strategy
2. define information needs and flows
3. build an integrated view of the customer
4. implement in iterations (managable pieces)
5. scalability for organizational growty (meet future needs) |
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