Shared Flashcard Set

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Business Communication
Final Exam
23
Business
Undergraduate 4
05/06/2009

Additional Business Flashcards

 


 

Cards

Term

3 x 3 writing process:

Phase 1

Definition
Analysis, Anticipation, and Adapation
Term

3 x 3 Writing Process:

Phase 2

Definition
Research, Organization, and Composition
Term

3 x 3 Writing Process:

Phase 3

Definition
Revision, Proofreading, and Evaluation
Term
Structure of a Business Letter
Definition
Opening, Body and Closing
Term
Characteristics of Good Business Letters
Definition
Clear Content, Goodwill Tone, and Correct Form
Term
Direct Requests for Information or Action
Definition
Clarify Requests, Show Appreciation
Term
Direct Claims
Definition
Open with a Clear Statement, Explain and Justify, and Conclude with an Action Request
Term
Direct Replies
Definition
Open Directly, Arrange Information Logically, and Emphasize the Positive in Mixed Messages
Term
Adjustments
Definition
Revealing Good News in the Opening, Explaining Compliance in the Body, Decide Whether to Apologize, Use Sensitive Language, and Show Confidence in the Closing
Term
Thanks for a Gift
Definition
Identify the Gift, Tell Why you Appreciate it, and Explain How you Will Use it.
Term
Thanks for a Favor
Definition
Tell What the Favor Means Using Sincere, Simple Statements
Term
Thanks for Hospitality
Definition
Compliment the Fine Food, Charming Surroundings, Warm Hospitality, Excellent Host and Hostess, and Good Company.
Term
Responding to Goodwill Messages
Definition
Take the Time to Respond to Any Goodwill Message you May Receive
Term
Sympathy
Definition
Should Refer to the Misfortune Sensitively and Offer Assistance.
Term
Effective Persuasion Techniques
Definition
Establish Credibility, Make a Reasonable, Precise Request, Tie Facts to Benefits, Recognize the Power of Loss, Expect and Overcome Resistance, Share Solutions and Compromise
Term
The Importance of Tone
Definition
Avoid Sounding Preachy or Parental, Don't Pull Rank, Avoid Making Threats, Soften Your Words When Persuading Upward, Be Enthusiastic, Be Positive and Likeable
Term

Four Elements in Successful Persuasive Messages:

1st-Gaining Attention

Definition
Problem Description, Unexpected Statement, Render Benefit, Compliment, Related Facts, Stimulating Question
Term

Four Elements in Successful Persuasive Messages:

2nd-Building Interest

Definition
Invest a few paragraphs of explanation, use examples or facts or details
Term

Four Elements in Successful Persuasive Messages:

3rd-Reducing Resistance

Definition
Use counter-arguments to possible resistance, use credibility
Term

Four Elements in Successful Persuasive Messages:

4th-Motivating Action

Definition
Avoid being too general, too timid, or too pushy
Term
Persuasive Messages Flowing Downward
Definition
Should sound conversational, not authoritarian, preachy or parental
Term
Persuasive Messages Flowing Upward
Definition
Sell an idea to management, generally successful when a case is made for saving money, use "suggest or recommend" to avoid a pushy tone
Term
Persuasive Claim and Complaint Letters
Definition
Work for Logical Development, Use a Moderate Tone
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