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Details Title: busines test three Description: third test Total Flash Cards: 36 Created: 04/10/2007 15:29:05	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term open shop Definition members are not required to join the union Term closed shop Definition members must join the union to work for the company Term closed shop Definition members must join the union to work for the company Term union shop Definition workers are not required to be part of union when hired but must agree to join within a certain period of time Term arbitration Definition agreement to bring in a third party during a labor dispute Term yellow dog contract Definition requires employees to agree to not to join a union Term what tools do unions use to inforce a contract? Definition strikes. boycotts, strike outs Term management tactics during strikes Definition lockouts, scab worker, injunctions Term target market Definition marking directed towards groups and organizations Term market segmentation Definition dividing the total market into into groups whose members has similar characteristics. Term demographic segmentation Definition dividing the market by market, age and educaion level Term psychographic segmentation Definition dividing the market using the groups values, attitudes, and intrests Term green product Definition product whose production, use and disposal, don't damage the environment Term marketing mix Definition product price place and promotion. ingrediants for in a marketing program. Term marketing concept Definition three part business philosophy: customer orientation, a service orientation, profit orientation Term promotion Definition is the techniques used to get people to buy their products. Term relationship marketing Definition goal of keeping individual customers over time by offering them products that meet their requirements Term brand equity Definition awarenes, loyalty, perceived quality, images, and emotions Term break even analysis Definition to determine profitability at various levels of sales Term penetration pricing Definition strategy in which a product is priced low to attract many customers and dicourage compatition Term SKim pricing Definition priced high to make the most profit while there is little compitition Term PRODUCT LINE Definition items phyisically similar Term product mix Definition combination of a product lines offered by manufactuerers Term trademark Definition legal protectiosn for the name and the pictorial design Term trademark Definition legal protectiosn for the name and the pictorial design Term drop shippers Definition wholesalers that send products to retailer directly from the producer to the buyer Term intermodal shipping Definition use orf multiple modes of transpertation to complete a single long distance movement of freight Term marketing intermediaries Definition organizations that assist in moving goods and services from producers to industrial and consumer users Term utility Definition vaule that organizations add to goods or services when the products are made more usefull to consumers than they were before Term supply chain management Definition managing the movement of raw materials, parts, work in progress, finished good etc. Term electronic retailing Definition selling goods and services to ultimate customers over the internet Term advertising Definition paid communication through various media by organization and individuals who are in some way identified in the advertizing message Term promotion mix Definition combination of promotional tools an organization uses Term public relations Definition evaluates public attitudes, changes policies and procedures in response to public request Term pull strategy Definition heavy advertising and sales promotion efforts are directed toward consumers sa that they'llrequests the products from retailers Term push strategy Definition producer used advertising. personal selling, ales promotion, and all other promotional tools to convince wholesalers to stock and sell merchandise