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Bus G202 exam 1 part 1
topics 1
25
Business
Undergraduate 2
09/29/2011

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Term
Corporate Social Strategy
Definition
integrate non-market forces into market strategy
Term
Non-Market Forces
Definition
Political, economic, social, and technology
Term
Bp bought what two companies
Definition
Arco (gas and oil) and Solarex (solar energy)
Term
What did beyond petroleum do for BP
Definition
first mover advantage
Enhanced brand equity and reputation
Manage regulation risks
Manage growing social risk (NGO)
Term
Bp Risks with strategy
Definition
Heightened public expectations
Green Wash award by green peace
Term
NGOs take action when?
Definition
market inefficiencies exist
Term
Public policy changes can
Definition
correct inefficiency or cause it
Term
Socially efficient production level
Definition
1. Produce and sell products that consumers value more than the cost of production
2. Avoid producing and selling product that consumers value less than the costs of production
Term
Consumer Surplus
Definition
Difference between what customers are willing to pay and the price they have to pay
Term
Producer Surplus
Definition
Difference between the price sellers receive and the minimum supply price needed to cover cost
Term
Taxes imposed on sellers causes?
Definition
inward shift of supply curve. Raises cost of production. Efficiency enhancing in markets that are over producing
Term
Effects of Subsidies
Definition
Causes an outward shift of supply curve. Lower cost of production. Decrease price to buyers, increased price to sellers, increase quantity bought and sold. efficiency enhancing in markets that are under productive.
Term
Effects of Productive Regulation
Definition
Supply curves shifts inward. Higher operating cost. Increase prices to buyers, decreased prices to sellers, reduces quantity sold and bought. Efficiency enhancing in markets that are over producing.
Term
Voters
Definition
Assumed to be rationally ignorant. costly to become informed and doubtful vote will make a difference.
Term
Politicians (elected officials)
Definition
vote maximizers. achieve goals depends on their election. They try to provide info about themselves at no charge.
Term
Bureaucrats (civil servants)
Definition
Budget Maximizers. Not elected, but hired into office. Seek promotion, higher pay, prestige, job security, need higher budget.
Term
Four types of inefficiencies
Definition
Shortsightedness Effect
Lack of Operational Efficiency
Lobbying/Rent Seeking
The Special Interest Effect
Term
Shortsightedness Effect
Definition
Clearly defined current benefits and future cost are hard to identify. Maximized current vote and harm future.
Term
Operation Inefficiency
Definition
Public sector has no profit motive. Reduce incentive of gov't to keep cost low. Bureaucrats seldom gain from reducing cost.
Term
Lobbying / Rent Seeking
Definition
devoting resources to influence public policy formation in order to bring more income in your interest. (find political opportunities, inform politicians, form coalitions)
Term
Special Interest Effect
Definition
small group of ppl receive benefits at the expense of a large group.
Term
Majoritarian
Definition
Cost Widely dispersed / Benefits Widely dispersed. No special interest. Lobbying does not occur. (social security)
Term
Client
Definition
Cost- widely dispersed. Benefits- Concentrated. One special interest group is active in favor of an issue. (subsidizing foreign advertisement) Lobbying will likely be successful.
Term
Entrepreneurial
Definition
Cost- concentrated. Benefits- widely dispersed. One special interest group is active against an issue. Lobbying would be costly. (nuclear waste dumps)
Term
Interest Group
Definition
Cost- concentrated. Benefits- concentrated. Outcome depends on strength of lobbying (underage drinking)
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