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BUS 466 - Personal Selling
Ch. 13
21
Marketing
Undergraduate 4
05/03/2012

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Cards

Term
win-lose negotiation
Definition
the negotiator attempts to win all the important concessions and thus triumph over the opponent.
Term
win-win negotiation
Definition
the negotiator attempts to secure an agreement that satisfies both parties
Term
location of negotiation
Definition
neutral site, middle of the work week, mornings
Term
time allotment
Definition
depends on negotiation objectives, desire of a win-win session from both parties
Term
target position
Definition
what your company hopes to achieve at the negotiation session
Term
minimum position
Definition
absoute minimum level you will accept
Term
opening position
Definition
the initial proposal
Term
negotiation objectives
Definition
anticipate and evaluate positions; create a plan to achieve objectives (develop alternative paths); brainstorming sessions; consider cultural differences
Term
brainstorming session
Definition
meeting in which people are allowed to creatively explore various methods of achieving goals
Term
team selection and mgmt
Definition
seller team size (less is more), defined roles, team leader, rules and signals, practice
Term
competing mode
Definition
assertive and uncooperative; pursue their own goals & objectives completely at the expense of the other party
Term
accommodation mode
Definition
unassertive and highly cooperative, focus on the needs and desires of the other party and seek primarily to satisfy the concerns of the other party
Term
avoiding mode
Definition
unassertive and uncooperative; do not attempt to fulfill their own needs or the needs of others; simply refuse to address the conflict at all
Term
compromising mode
Definition
people "in the middle" in terms of cooperativeness and assertiveness. Attempt to find a quick, mutually acceptable solution that partially satisfies both parties
Term
collaborating mode
Definition
assertive and cooperative. Seek to maximize the satisfaction of both parties and hence to reach a truly win-win solution
Term
information control
Definition
buying teams also prepare; buyers gather information to gain position; it pays to control the flow of information
Term
negotiation meeting - preliminaries
Definition
break the ice, ensure a comfortable environment, establish a win-win environment, prepare an agenda
Term
negotiation meeting - general guidelines
Definition
listen carefully, keep track of issues discussed or resolved, consider cultural differences, remember people need to save face
Term
dealing with win-lose negotiators
Definition
good guy-bad guy routine, lowballing, emotional outbursts, budget limitation tactics, browbeating
Term
what to do when buyer turns to win-lose strategies
Definition
detach yourself, acknowledge their position and then respond, build them a bridge, warn, but don't threaten
Term
making concessions
Definition
don't be afraid to say no; never make a concession unless you get one, never make concessions until u know all of the buyer's demands and opening position; all are tentative until final agreement is reached and signed, be confident, dont accept 1st attempt at concession, don't just "split the differences", know when to stop, use silence effectively
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