Shared Flashcard Set

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BUS 466 - Personal Selling
Ch. 15
13
Marketing
Undergraduate 4
05/03/2012

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Cards

Term
the value of time
Definition
salespeople must make every hour count to be successful; allocating resources well often spells the difference between stellar and average performance
Term
setting goals
Definition
the need for goals, the nature of goals, types of sales goals (performance, activity, and conversion goals)
Term
performance and conversion goals
Definition
are the basis for activity goals
Term
activity goals
Definition
must be the last goals set bc they are determined by the desired level of performance at a certain rate of conversion
Term
conversion rates
Definition
are affected by the salesperson's strategy
Term
allocating resources
Definition
resources to be allocated, where to allocate resources, account classification and resource allocation
Term
implementing the time mgmt strategy
Definition
start early, manage responsiveness, schedule in advance, use down time wisely
Term
routing
Definition
routine call patterns, variable call patterns
Term
types of routing plans
Definition
circular, leapfrog, straight-line, cloverleaf routing
Term
making more calls
Definition
zoning, using email and phone
Term
handling paperwork & reports
Definition
every salesperson should learn to handle paperwork efficiently; using the computer to handle paperwork and communications
Term
How to minimize paperwork
Definition
think positively about paperwork, do no let it accumulate, set aside a block of nonselling time
Term
evaluation performance
Definition
postcall analysis (write down what occurred and what needs to be done), activity analysis (set activity goals, then analyze), performance analysis (evaluate performance relative to performance goals set earlier), productivity analysis (identify which strategies work)
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