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| A variety of firm resources include interpersonal relations among managers in the firm, its culture, and its reputation with its suppliers and customers. Such competitive advantages are based upon |
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| One strength of the balanced scorecard is that it is very easy to implement and that there is little need for executive sponsorship. |
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| Tangible resources are assets that are relatively easy to identify such as financial and physical assets. |
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| Technology development is a much broader concept than research and development. |
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| Internet search activities include |
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Internet business models:
outline methods that online businesses use to create value.
b. cannot be used by traditional businesses.
c. outline specific actions a firm needs to take to be profitable.
d. cannot be combined to create additional competitive advantages. |
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Definition
| c. outline methods that online businesses use to create value. |
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| Managers should focus their attention on interrelationships among value chain activities within the firm--not on relationships among activities within the firm and other organizations (such as suppliers and customers). |
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| Value chain analysis can only be applied to manufacturing operations. |
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| The value chain concept assumes that both primary and support activities are capable of producing value for customers |
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| Historical comparisons provide information to managers about changes in a firm's competitive position. Historical comparisons are often misleading |
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| in periods of recession or economic boom. |
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Term
| The best measure of a company's ability to meet imminent financial obligations is known as the |
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The balanced scorecard enables managers to consider their business from all of the following perspectives except:
a. customer perspective.
b. internal perspective.
c. innovation and learning perspective.
d. ethical perspective. |
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Which of the following is a support activity?
a. Inbound logistics.
b. Operations.
c. Technology development.
d. Customer service. |
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| c. Technology development. |
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| When using industry norms as a standard of comparison, managers must be sure that the firms used in the comparisons are representative of all sizes and strategies within the industry. |
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| Advertising is a __________ activity. Supply of replacement parts is a __________ activity. |
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In assessing its primary activities, an airline would examine:
a. employee training programs.
b. baggage handling.
c. criteria for lease versus purchase decisions.
d. the effectiveness of its lobbying activities. |
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| Inbound logistics include all activities associated with transforming inputs into the final product form such as machining, packaging, assembly, equipment, testing, printing, and facility operations. |
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| Content such as entertainment programming does little to improve the value proposition of a website. |
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| For a resource to provide a firm with potential sustainable advantages it must satisfy only two criteria: rareness and difficulty in substitution. |
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| Gillette combines several technologies (e.g., metallurgy, physiology, physics) to attain unparalleled success in the wet shaving industry. This is an example of their |
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Definition
| organizational capabilities. |
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