Term
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Definition
(pg.392)
-something about the product or service is not made clear because it is stated in a way that may mean several different things. |
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Term
| customer relationship management |
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Definition
-CRM entails all aspects of interaction a company has with its customer, whether it is sales or service related.
-A marketing led approach to building and sustaining long term business with customers. |
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Term
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Definition
| Spoken or written promises made by the seller of a product about what will be done if the product proves to be defective in manufacture or performance. Contrasts with promises that are only implied by common knowledge of the product or by customary practices in a trade. |
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Term
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Definition
| -A guarantee of the condition of a thing or the truth of a statement which is created as a result of the actions of a party but not written down. |
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Term
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Definition
(pg.394)
-claims that simply cannot be substained by any ind of evidence. ex "a pain reliever is 50% stronger than asprin" or "superior to any other on the market" |
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Term
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Definition
| Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, such that no reasonable person would take literally. Puffery is especially featured in testimonials. |
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Term
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Definition
-Convoluted language used to spin or mislead; sophistry; euphemism.
-Qualifying words such as “some say that...” which introduce a point of view without attributing that point of view to its source. |
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