Details

Title: brand and packaging

Description: other

Total Flash Cards: 8

Created: 11/11/2008 18:09:05

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Additional Marketing Flashcards

Cards in this set:

Term
Values of branding to buyers
 Definition

- Helps identify products

- Facilitates purchase, saves time shopping.

- Helps ensure quality, and helps reduce risk.

-Contributes to image, self expression, status or personality.
Term
value of branding to sellers
 Definition

- Facilitates repeat sales

- Fosters brand loyalty

-Help introduce new products

-Halps stabilize higher prices
Term
Degree of brand loyalty
 Definition

highest. Brand insistence

Second. Brand Preference

lowest. Brand Recognition
Term
Elements of Brand Equity
 Definition

-Brand name awareness

-Perceived Brand quality

-Brand associations

-brand loyalty
Term
Key Branding decisions
 Definition

Selecting a brand name.

-Types of brands (manuf, dist, gen)

-Branding Policies
Term

Selecting a brand name.

Criteria for brand name selection

 Definition

-Short, Easy to say, spell and recall.

-Distinctiveness to set the brand apart.

-Indicate products major benefit or use.

-Recognizable in all types of media.
Term
Packaging Functions
 Definition

Protection

-Convenience

-Promotes Product

-Prevent waste

-Easier stoage
Term
 Definition