Details Title: brand and packaging Description: other Total Flash Cards: 8 Created: 11/11/2008 18:09:05		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term Values of branding to buyers Definition - Helps identify products - Facilitates purchase, saves time shopping. - Helps ensure quality, and helps reduce risk. -Contributes to image, self expression, status or personality. Term value of branding to sellers Definition - Facilitates repeat sales - Fosters brand loyalty -Help introduce new products -Halps stabilize higher prices Term Degree of brand loyalty Definition highest. Brand insistence Second. Brand Preference lowest. Brand Recognition Term Elements of Brand Equity Definition -Brand name awareness -Perceived Brand quality -Brand associations -brand loyalty Term Key Branding decisions Definition Selecting a brand name. -Types of brands (manuf, dist, gen) -Branding Policies Term Selecting a brand name. Criteria for brand name selection Definition -Short, Easy to say, spell and recall. -Distinctiveness to set the brand apart. -Indicate products major benefit or use. -Recognizable in all types of media. Term Packaging Functions Definition Protection -Convenience -Promotes Product -Prevent waste -Easier stoage Term Definition