Shared Flashcard Set

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bpa355
test 3
95
Business
Undergraduate 4
04/12/2010

Additional Business Flashcards

 


 

Cards

Term
electronic commerce (e-commerce)
Definition
commerce, but it is commerce accelerated and enhanced by IT
Build powerful relationships with customers
Build powerful relationships with suppliers
Build powerful relationships with partners
Term
P2P (path to profitability)
Definition
Customer targets
Marketing strategies
Operations strategies
Projected income statement and balance sheet targets
Term
B2B ecommerce
Definition
when a business sells products and services to customers who are primarily other businesses
Where all the e-commerce money is
Basically, it’s about businesses doing business with other businesses
Supply chain management (from Chapter 2) is a big part
Term
B2C (business to consumer)
Definition
when a business sells products and services to customers who are primarily individuals
B2C is the glitzy e-commerce like iTunes, eBay, etc
B2C is a primary focus of the later sections in this chapter
Term
C2B (consumer to business)
Definition
when an individual sells products and services to a business
Term
C2C (consumer to consumer)
Definition
when an individual sells products and services to another individual.
Term
B2G (business to government)
Definition
when a business sells products and services to a government entity.
Term
C2G consumer to government
Definition
when an individual sells products and services to a government entity
Term
G2B government to business
Definition
when a government entity sells products and services to businesses
Term
G2C government to consumer
Definition
e-commerce activities performed between a government and its citizens
Term
G2G government to governemnt
Definition
e-commerce activities within a nation’s government (can also refer to e-commerce activities between 2 or more nations’ governments)
Term
vertical govt integration
Definition
e-commerce among agencies up and down federal and local levels
Term
horizontal govt integration
Definition
e-commerce among agencies within one level (e.g., federal)
Term
commodity like
Definition
Same no matter where you purchase it
Examples: books, music, movies
Price and ease of ordering are important
Term
digital
Definition
Purchased and delivered over the Internet
Best product type for B2C e-commerce
Examples: Music, software
Term
mass customization
Definition
the ability of an organization to give its customers the opportunity to tailor its products or services
Term
maintenance, repair, and operations (MRO) materials (indirect materials)
Definition
materials necessary for running a company but do not relate to the company’s primary business activities
Term
demand aggregation
Definition
combining purchase requests from multiple buyers which justifies a larger discount
Term
direct materials
Definition
materials that are used in production in a manufacturing company or are placed on the shelf for sale in retail environments
Term
reverse auction
Definition
process in which a buyer posts its interests in buying items and sellers compete by submitting successively lower bids
Term
e-marketplace
Definition
interactive business providing a central market where multiple buyers and sellers can engage in e-commerce
Term
horizontal e-marketplace
Definition
connects buyers and sellers across many industries
Term
vertical emarketplace
Definition
connects buyers and sellers in a given industry
Term
marketing mix
Definition
set of marketing tools your organization will use to pursue its marketing objectives in reaching and attracting potential customers
Term
online ads (banner ads)
Definition
small advertisements that appear on other sites
Term
pop-up ad
Definition
small Web page advertisement that appears on your screen outside the current Web site
Term
pop-under ad
Definition
pop-up ad you do not see until you close your current browser window
Term
viral marketing
Definition
encourages users of a product or service supplied by a B2C business to encourage friends to join in as well
Term
affiliate program
Definition
arrangement between two e-commerce sites that directs viewers from one site to another
Term
click-through
Definition
count of the number of people who visit one site and use an ad to get to another
Term
conversion rate
Definition
percentage of potential customers who actually buy something
Term
finanical cybermediary
Definition
Internet-based company that makes it easy for one person to pay another person or organization over the Internet ex paypal
Term
electronic check
Definition
mechanism for sending money from your checking or savings account to another person or organization
Term
electronic bill presentment and payment (EBPP)
Definition
system that sends bills over the Internet and provides an easy-to-use mechanism (perhaps a button) to pay for them if the amount looks correct
Term
smart card
Definition
plastic card (the size of a credit card) that contains an embedded chip on which digital information can be stored and updated
Term
digital wallet
Definition
– software and information
Software provides transaction security
Information includes delivery information and other forms of necessary information
Term
client side digital wallet
Definition
you create this digital wallet and keep it on your computer
Term
server side (thin wallet) digital wallet
Definition
an organization creates this for you and keeps it on its servers
Term
electronic data interchange (EDI)
Definition
direct computer-to-computer transfer of transaction information in standard business documents, such as invoices and purchase orders, in a standard format
Term
financial EDI
Definition
an electronic process used primarily within B2B for the payment of purchases
Term
encryption
Definition
scrambles the contents of a file so that you can’t read it without having the right decryption key
Term
public key encryption (PKE)
Definition
uses two keys: a public key for everyone and private key for only the recipient of the encrypted information
Term
Secure Sockets Layer (SSL)
Definition
Creates a secure connection between a Web client and server
Encrypts the information
Sends the information over the Internet
Term
Secure Electronic Transaction (SET)
Definition
transmission method that ensures transactions are legitimate as well as secure
Term
screenager
Definition
person who spends a lot of time in front of a screen – TV, iPod, computer, cell phone
Term
digital native
Definition
personal ushered into this world alongside the digital revolution
Term
mobile computing
Definition
your ability to use technology to wirelessly connect to and use centrally located information and/or application software
Term
m-commerce
Definition
e-commerce conducted over a wireless device
Term
long tail
Definition
first offered by Chris Anderson; explains e-commerce profitability in terms of a sales curve
Term
SoA (service-oriented architecture)
Definition
perspective that focuses on the development, use, and reuse of small self-contained blocks of code (called services) to meet all application software needs
Term
infrastructure
Definition
the structure beneath a structure
Term
Enterprise resource planning (ERP) system
Definition
collection of integrated software for business management, accounting, finance, supply chain management, inventory management, customer relationship management, e-collaboration, etc.
Term
decentralized
Definition
involves little or no sharing of IT and other resources such as information
Term
centralized
Definition
sharing information systems in one central area or on one central mainframe
Term
distributed
Definition
distributing the information and processing power of IT systems via a network
First true network infrastructure
Term
client/server infrastructure
Definition
– one or more computers that are servers which provide services to other computers, called clients
Term
tiered (layered)
Definition
the IT system is partitioned into tiers (layers) where each tier performs a specific type of functionality
Term
benchmarks
Definition
baseline values a system seeks to attain.
Term
benchmarking
Definition
process of continuously measuring system results and comparing them to benchmarks
Term
efficiency
Definition
doing something right
In the least time
At the lowest cost
With the fewest errors
Etc
Term
effectiveness
Definition
doing the right things
Getting customers to buy when they visit your site
Answering the right question with the right answer the first time
Etc
Term
Infrastructure-centric metric
Definition
measure of efficiency, speed, and/or capacity of technology
Term
throughput
Definition
amount of information that can pass through a system in a given amount of time
Term
transaction speed
Definition
speed at which a system can process a transaction
Term
system availability
Definition
measured inversely as downtime, or the average amount of time a system is down or unavailable
Term
Infrastructure-centric metric
Definition
measure of efficiency, speed, and/or capacity of technology
Term
accuracy
Definition
measured inversely as error rate, or the number of errors per thousand/million that a system generates
Term
response time
Definition
average time to respond to a user-generated event, such as a mouse click
Term
scalability
Definition
conceptual metric related to how well a system can be adapted to increased demands
Term
web-centric metric
Definition
measure of the success of your Web and e-business initiatives
Term
unique visitors
Definition
# of unique visitors to a site (Nielsen/Net Ratings primary metric)
Term
total hits
Definition
number of visits to a site
Term
page exposures
Definition
average page exposures to an individual visitor
Term
conversion rate
Definition
% of potential customers who visit your site and who actually buy something
Term
click-through
Definition
# of people who click on an ad and are taken to another site
Term
cost-per-thousand
Definition
sales dollars generated per dollar of advertising
Term
abandonded registrations
Definition
# who start to register at your site and then abandon the process
Term
abandoned shopping carts
Definition
# who create a shopping cart and then abandon it
Term
call center metric
Definition
measures the success of call center efforts
Term
abandon rate
Definition
% number of callers who hang up while waiting for their call to be answered
Term
average speed to answer (ASA)
Definition
average time, usually in seconds, that it takes for a call to be answered by an actual person
Term
time service factor (TSF)
Definition
% of calls answered within a specific time frame, such as 30 or 90 seconds
Term
first call resolution (FCR)
Definition
% of calls that can be resolved without having to call back
Term
service level agreement (SLA)
Definition
formal, contractually obligated agreement between 2 parties
must include IT success metrics
are between your organization and outsourcing organizations
Term
service level specifications (SLS) or service level objectives (SLO)
Definition
measures of how you will measure the outsourcing organization’s efforts
Term
application service provider (ASP)
Definition
supplies software applications (and related services) over the Internet that would otherwise reside on customers’ computers
Term
business continuity planning (BCP)
Definition
rigorous and well-informed organizational methodology for developing a business continuity plan
Term
business continuity plan
Definition
a step-by-step guideline defining how the organization will recover from a disaster or extended disruption
Term
risk assessment
Definition
evaluating IT assets, their importance, and susceptibility to threat
Term
requirement recovery document
Definition
identifies critical assets, threats to them, and worst-case scenarios
Term
disaster recovery plan
Definition
detailed plan for recovering from a disaster
Term
collocation facility
Definition
rented space and telecommunications equipment
Term
hot site
Definition
fully equipped facility where your company can move to
Term
cold site
Definition
facility where your company can move to but has no computer equipment
Term
disaster recovery curve
Definition
charts the cost of unavailable information/technology compared to the cost to recover from a disaster over time
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