Shared Flashcard Set

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BCOM
BCOM final
221
Communication
Undergraduate 2
05/25/2013

Additional Communication Flashcards

 


 

Cards

Term
Why should clearly worded headings be provided?
Definition
So the reader can find these parts and read, skim, or skip
Term
What is the main rule of effective wording?
Definition
Your choice of words needs to be guided by your audience and purpose
Term
What type of words should be used?
Definition
Familiar, short words
Term
How often should technical words, acronyms, slang, and popular cliches be used?
Definition
Not often and with caution
Term
Should you use concrete or abstract language?
Definition
Concrete language
Term
Active or passive voice?
Definition
Active voice
Term
Active verbs or forms of "to be?"
Definition
Active verbs
Term
When is passive voice preferred?
Definition
When the doer of action is not important
Term
Why is passive voice preferred?
Definition
-To avoid accusing reader
-Do not know who the reader is
Term
What is the set up for a active sentence?
Definition
[who] [does/did what] [to what]
Term
What is the set up for a passive sentence?
Definition
[what] [had something done to it] [by whom]
OR
[what] [what was done to it]
Term
Should camouflaged verbs be used?
Definition
No, they should be avoided
Term
True/False: Camouflaged verbs are abstract.
Definition
True
Term
Which type of voice do camouflaged frequently require?
Definition
Passive
Term
List the steps in order to write in an active voice
Definition
1. Make subject a person or thing
2. Write sentence in normal order
Term
Term: Word combinations that have become standard
Definition
Idiom
Term
How can you avoid discriminatory speak?
Definition
-Use gender-neutral words
-Avoid use of masculine pronouns for both sexes
-Avoid words derived from masculine words
-Avoid words that lower status by gender
-Avoid words that stereotype
-Avoid words that judge age
-Avoid word typecasting disabled
Term
How can you avoid the use of masculine pronouns to describe both sexes?
Definition
-Reword sentence to eliminate offending word
-Make reference plural
-Substitute with neutral (he/she, you, one)
*awkward
Term
What is the difference between active and passive voice?
Definition
Active - subject acts
Passive - subject receives action
Term
True/False: Idioms are illogical expressions and should not be used
Definition
False
Term
True/False: It's easy to find a word with a denotation but hard to match up connotations
Definition
False, many words with different denotations are easily confused
Term
True/False: You should aim a little above the level of your reader.
Definition
False, aim below
Term
What is the first step of sentence design?
Definition
Group and order information
Term
For middle-level readers, short sentences average how many words?
Definition
16-18
Term
Should you use all short sentences?
Definition
No
Term
How can sentences be shortened or simplified?
Definition
1) limiting sentence content
2) using words economically
Term
How can words be used economically?
Definition
-Avoid cluttering phrases
-Eliminate surplus words
-Avoid roundabout ways of saying things
-Avoid repetition of words
Term
Term: Phrase that can be replaced by a shorter wording without loss of meaning
Definition
Cluttering phrases
Term
Term: Words that add nothing
Definition
Surplus words
Term
What is the only reason words should be repeated?
Definition
For emphasis
for effect
to avoid redundancies
Term
Short/long sentences emphasize content
Definition
Short
Term
What are two violations of unity caused by?
Definition
1) Unrelated ideas
2) Excessive detail
Term
How can unrelated ideas in a sentence be corrected?
Definition
1) Put ideas in separate sentences
2) Make one idea a subordinate to the other
3) Add words to show how ideas are related
Term
What makes for an awkward sentence?
Definition
- Mixed constructions
- Incomplete constructions
- Dangling/misplaced modifiers
- Faulty parallelism
Term
Term: Two types of sentences mixed
Definition
Mixed construction
Term
Term: Starts a pattern and does not finish
Definition
Incomplete construction
Term
Term: Modifiers in the wrong place or with nothing to modify
Definition
Dangling/misplaced modifiers
Term
Term: Same kinds of things in sentence should be worded the same way
Definition
Parallelism
Term
Term: One paragraph speaks about one salad
Definition
Unity
Term
How long should the average report paragraph be?
Definition
Short - about eight lines
Term
Paragraphs of how many lines should be questioned for unity?
Definition
Ten or more
Term
True/False: Every paragraph needs a topic sentence
Definition
False
Term
Where may a topic sentence be placed in a paragraph?
Definition
Beginning
Middle
Ending
Term
Term: Quality of enabling readers to proceed easily through message without side trips or backwards steps
Definition
Coherence
Term
What are some transitional devices?
Definition
-Repetition of key words
-Use of pronouns
-Transitional words
Term
True/False: Clarity is a primary goal with positive effect
Definition
True
Term
What is the main objective of writing positively?
Definition
To convey information quickly and accurately
Term
True/False: Resist the temptation to be too formal
Definition
True
Term
Should rubber stamps be used?
Definition
No
Term
Term: Expressions used by habit every time a situation occurs
Definition
Rubber stamps
Term
Why should rubber stamps not be used?
Definition
They give the effect of routine treatment
Term
Why should the you-viewpoint be used?
Definition
Places the reader at the center of things
Term
What problems are there involved with the you-viewpoint?
Definition
It is insincere
It is manipulative
Term
What do positive words do for the reader?
Definition
Put the reader in the right frame of mind by emphasizing pleasant aspects and creating goodwill
Term
What do negative words do for the reader?
Definition
Stir up resistance and damage goodwill
Term
True/False: Courtesy is a major contributor to goodwill
Definition
True
Term
Term: Treating people with respect and consideration
Definition
Courtesy
Term
True/False: You should write directly to your specific reader
Definition
True
Term
Why is it a good idea to refrain from preaching?
Definition
You do not want to sound like a lecture or sermon
Term
Why should you take care when trying to persuade?
Definition
Preaching often occurs
Term
True/False: Obvious information sounds preachy and insulting
Definition
True
Term
What words should you avoid in order to not sound preachy?
Definition
"You need"
"You want"
"You must"
"You should"
Term
Is it a good idea to tell the reader how to react?

ex) You wouldn't be too happy
Definition
No, preachy and rude
Term
Name some basic types of anger?
Definition
Sarcasm
Insults
Exclamations
Term
The more you refer to the reader by name, the more ___ you sound
Definition
Manipulative
Term
____ damages readers' trust
Definition
Exaggerations
Term
Give an example of a superlative
Definition
Greatest
Best
Most
Term
Describe four techniques to emphasize
Definition
-Position
-Space
-Sentence structure
-Mechanical means
Term
Which positions carry the most emphasis?
Definition
Beginning and end
Term
True/False: The more information provided about a topic, the more emphasis is given
Definition
True
Term
What type of sentence structure emphasizes content?
Definition
Short, simple sentences
Term
Give an example of mechanical means used to emphasize content
Definition
Underscore
Quotations
Italics
Boldface
Lines
Arrows
Diagrams
Color
Special type
Term
Term: Any of the things we can do to the text physically to give the printed word emphasis
Definition
Mechanical device
Term
What will happen if you overuse mechanical means in your writing?
Definition
You will appear dishonest
Term
What are the three goals of communicating a business message?
Definition
-Communicate the message
-Cultivate and preserve the reader's goodwill
-Enhance your professional image
Term
What are the three main stages of writing?
Definition
Planning
Drafting
Revising
Term
Term: Not chronological or separate
Definition
Recursive
Term
Are the three stages of writing recursive?
Definition
No
Term
How much of their writing time should students spend in each stage?
Definition
1/3
Term
What are the five steps of the planning stage of writing?
Definition
-Determine goals
-Analyze your audience
-Gather info
-Analyze and organize data
-Choose a form, channel, and format
Term
Can research in the planning stage be informal or formal?
Definition
Yes
Term
Name an example of informal research
Definition
-Finding past occurrences
-Consulting with employees
-Getting records
Term
Name an example of formal research
Definition
-Conducting surveys
-Reviewing literature
Term
Aside from formal and informal research, how can info be gathered?
Definition
Collecting info using memory, imagination, and creativity
-visualizing and bearing readers' interests
-Listing potential facts
-Brainstorming
-Drawing
Term
Term: Order in which you put the information the reader wants first
Definition
Direct order
Term
Term: Using message opening to prepare reader positively
Definition
Indirect order
Term
Which type of order requires more of a skillful use of organization and word choice?
Definition
Indirect order
Term
What do all readers appreciate?
Definition
A logical pattern
Term
Letters, emails, brochures, websites, and lists are all examples of what?
Definition
Form, channel, and formats
Term
What are some hints for the drafting stage in the writing process?
Definition
-Avoid perfectionism
-Keep going
Term
What is the problem with perfectionism in the first draft?
Definition
Makes you forget important pieces and purposes of later parts and makes drafting frustrating and slow
Term
What are the three main levels of edit in the revising stage?
Definition
-Revision
-Editing
-Proofread
Term
What exactly do you look for when revising your contents, organization, and format?
Definition
-If pattern organization is logical and effective
-If all necessary info is included
-If overall message meaning comes through
-If formatting is appropriate and helpful
Term
What exactly do you look for when editing sentences and words?
Definition
-Paced sentences
-The right things are emphasized
-Pieces of info combined coherently
-Word choice best serves purpose
Term
What exactly do you look for when proofreading?
Definition
-Spelling
-Typography
-Punctuation
-Other
Term
Is getting feedback from others useful?
Definition
Extremely
Term
What is the oldest form of business messages?
Definition
Letters
Term
What is the general purpose of a letter?
Definition
To represent the writer and his/her topic rather formally to the recipient
Term
To who is the letter in business primarily used for?
Definition
External recipient
Term
Which items are always included in a letter?
Definition
-Inside address
-Salutation
-Body
-Complimentary close
Term
Which items are sometimes included in a letter?
Definition
-Attention line
-Subject line
-Return address
-Enclosure info
Term
Are today's letters or letters of the past more formal?
Definition
Letters of the past
"the old language of business"

Today's are more strategic and conversational
Term
Term: Form of letter written inside the business
Definition
Memorandum
Term
Are memorandums ever used outside the business?
Definition
On rare occasions
Term
What type of tasks can memos be used for?
Definition
A wide variety of communication tasks
--can even be classified as a report
Term
What are memos also known as?
Definition
Interoffice memo
Interoffice communication
Term
What comes after the main heading in a memo?
Definition
-Date
-To
-From
-Subject
Term
What sizes of stationary do offices use for memos?
Definition
5 x 8 1/2
8 1/2 x 11
Term
True/False: Hard copies of memos are usually signed
Definition
False, they are usually initialed rather than signed
Term
What additional info do the memos of large organizations contain?
Definition
-Department
-Plant
-Location
-Territory
-Store number
-Copies to
Term
What type of language do memos use?
Definition
Casual or informal language
Term
What are the pros of email?
Definition
-Eliminates telephone tag
-Saves time
-Facilitates fast decisions
-Cheap
-Provides a written record
Term
What are the cons of email?
Definition
-Not confidential
-Doesn't show emotions
-May be ignored or delayed
Term
What are the prefatory elements of an email?
Definition
-To
-Cc: Courtesy copy
-Bcc: Blind courtesy copy
-Subject
-Attachments
-Message
Term
How should you begin an email?
Definition
With the recipient's name or a greeting
Term
How should you begin an email if the writer and reader are well acquainted?
Definition
With the first name only
Term
True/False: If you and the reader are not acquainted, identify yourself and your purpose early
Definition
True
Term
What are the different types of email formalities?
Definition
Casual
Informal
Formal
Term
Term: Type of formality that includes slang, colloquialisms,contractions, and personal pronouns
Definition
Casual
Term
Term: Type of formality that may use personal pronouns, contractions, and occasionally selective colloquialisms and resembles polished conversation
Definition
Informal
Term
Term: Type of formality that avoids personal references and contractions and maintains a certain distance between writer and reader
Definition
Formal
Term
What four things matter in an email?
Definition
Conciseness
Clarity
Courtesy
Correctness
Term
How many seconds should a regular paragraph take to read?
Definition
10-20
Term
True/False: Minimize references to previous messages
Definition
True
Term
Quoted material should use what?
Definition
> <
Term
Term: Cut nonessentials out
Definition
Conciseness
Term
Term: Select words that quickly create clear meanings
Definition
Clarity
Term
Term: Use good will suggestions to build this
Definition
Courtesy
Term
Term: Practice of sending abusive or offensive language
Definition
Flaming
Term
Term: Style of email must be professional, even if writing isn't
Definition
Correctness
Term
Name some different ways to emphasize in emails
Definition
-Underscore
-Use asterisks
-Solid capital letters
-Bullets
Term
How do you underscore in emails?
Definition
Use _ at the beginning of words
Term
How do you bold in emails?
Definition
Use asterisks before and after words
Term
Why should all capital letters to show emphasis be avoided?
Definition
May represent shouting
Term
How can you use bullets in emails?
Definition
-Use asterisk then tab
-Use dash then tab
Term
When is an appropriate time to use initialisms?
Definition
In casual messages with readers who will understand
Term
FWIW
Definition
For what it's worth
Term
IMHO
Definition
In my humble opinion
Term
TIA
Definition
Thanks in advance
Term
Give an example of an inappropriate time to use email
Definition
-If message is long or complicated
-Questions or info needs clarification or discussion
-Info is confidential, requires security, or could be misinterpreted
-Message is emotionally charged and requires tone of voice
-Message sent to avoid direct contact
-Contains sensitive issues, relay feelings, or resolves conflict
Term
What types of newer media is used in business?
Definition
-Text messaging
-Instant messaging
-Social networking
Term
How many characters can text messages send?
Definition
160 characters or less
Term
True/False: Blogs are not included in social media
Definition
False
Term
True/False: For letter dates, the month should be spelled out
Definition
True
Term
Which date should be used on a letter?
Definition
The date the letter is to be mailed
Term
Which fonts should be used when typing business emails?
Definition
Serif or Sans font
Term
Why are serif fonts preferred?
Definition
Serifs connect letters so there is more space between words, which is more obvious
Term
Which font should be used for headings?
Definition
Sans serif
Term
Which font should be used for the body?
Definition
Serif
Term
How many fonts should you use at the most?
Definition
No more than two
Term
What font size should be used for the body?
Definition
9-12
Term
How big of font should be used for headings?
Definition
Two points larger than your body size
Term
List the steps to write a routine inquiry
Definition
1. Begin with a question
2. Somewhere in message, explain enough for reader to answer
3. Make each question stand out
4. End with a friendly comment that fits the one case
Term
What two questions can you begin a routine inquiry with?
Definition
-A specific question to set up the others
-A general question which sets up specific questions
Term
Where is the best place to explain your question's details?
Definition
Usually directly before or after
Term
What are the different ways make each question stand out?
Definition
-Make each question a separate sentence with a bullet
-Structure each question in a separate paragraph
-Order or rank questions
-Write in question form
-Avoid yes/no questions unless you want a yes/no answer
Term
True/False: You should not attach the original questions to avoid sounding repetitive
Definition
False
Term
In what order should the questions be answered?
Definition
From most important to least
Term
Should you start out by answering that you will comply with a request?
Definition
It is not direct but is favorable
Term
Where should favorable responses be located in routine inquiries?
Definition
At the beginning and end
Term
What are the two special needs you need to comply with when answering adjustment grants?
Definition
-Avoiding words that recall the negative experience
-Regaining lost confidence
Term
Should you apologize in an adjustment grant?
Definition
It is negative; but if you have to, do it early on and move on. Do not repeat
Term
Term: Messages to and from employees
Definition
Operational messages
Term
Give an example of an operational message
Definition
-Memo
-Internal email
-Bulletin board document
-Mailed documents
-Internet documents
-Hand-outs
Term
Give an example of a direct order message
Definition
-Request for info
-Answers to inquiry
-Adjustment grants
-Thank you notes
-Operational messages
Term
What are some bad news messages in which direct order should be used?
Definition
Common/expected items
-Back orders
-Delays
Term
Term: An opening that identifies the subject of a message but not overtly that bad news is coming
Definition
Buffer
Term
What is the best way to prevent the bad news in a positive light?
Definition
-Present reasoning in the first or third person
-Linking negative news to a reader's benefit
Term
Should claims be written in a direct light or an indirect light?
Definition
People argue both - a mixture is right... Get right to the problem but delay asking for an adjustment
Term
Give an example of indirect message
Definition
-Adjustment refusals
-Claims
-Negative Announcements
-Persuasive Messages
-Some Job Applications
Term
How should you begin an adjustment refusal?
Definition
With words that set up your reasoning
-Point of Agreement
-Show that claim goes beyond what is reasonable
Term
What should you avoid when showing why you can't comply with a claim?
Definition
Accusing
Term
Term: An orderly and objective communication of factual information that serves a business purpose
Definition
Business Report
Term
Term: Report that does nothing more than present facts
Definition
Information report
Term
Term: Report that presents facts and includes interpretations sometimes accompanied by conclusions
Definition
Analytical report
Term
Term: Report that presents facts, interpretations, conclusions, and advice
Definition
Recommendation report
Term
What are the three common types of factors in report writing?
Definition
-Subtopic of overall topic
-Hypotheses that need to be tested
-Problems that involve comparisons
Term
Term: Explanations or solutions to problems
Definition
Hypotheses
Term
True/False: Sometimes, factors have factors of their own
Definition
True
Term
What are the steps to be followed before writing a report?
Definition
1. Determine the factors
2. Gathering needed info
3. Interpreting findings
4. Organizing info
5. Writing the report
Term
What is the priority of the first draft?
Definition
To get things in the right order
Term
True/False: Conclusions are always necessary when reporting information
Definition
False
Term
What are some causes of unreliable or unrepresentative data?
Definition
-Collection error
-Biased research (groups supporting position)
-Recording mistakes
Term
Term: Measures of central tendency, dispersion, ratios, and probability
Definition
Descriptive statistics
Term
What are some central tendency measures?
Definition
-Mean
-Median
-Mode
Term
What are some measures of dispersion?
Definition
-Ranges
-Variances
-Standard deviations
-Ratios
-Probabilities
Term
What are the purpose of central tendency measures?
Definition
To find a value that roughly represents a whole
Term
What are the purposes of dispersion measures?
Definition
Help describe how spread out data is
Term
What are the two systems that can be used to organize outlines?
Definition
-Conventional symbol system (I, A, 1, a)
-Decimal system (1.0, 1.1, 1.2, 2.0)
Term
What are some different subparts that the main point can be broken up into?
Definition
-Time
-Place
-Quantity
-Factor (area to be investigated)
Term
Term: Short constructions consisting of one or more works and identify topic of discussion
Definition
Topic headings
Term
Term: AKA popular headings, identify the subject matter covered and what is said about the subject
Definition
Talking headings
Term
What characteristics should your report have?
Definition
-Objectivity
-Time consistency
-Transition
-Interest
Term
Term: Writing with no I's, we's, or you's
Definition
Objective writing
Term
Use personal writing for __ situations
Definition
Informal
Term
Use impersonal writing for __ situations
Definition
Formal
Term
What are two time viewpoints that can be used in a report?
Definition
Past
Present
Term
Term: Time viewpoint in which research and findings are from the past and prevailing concepts and proven conclusions are present
Definition
Past
Term
Term: Time viewpoint in which current info is current/past info is past/future info is to be
Definition
Present
Term
Term: Word or sentence that show the relationship or succeeding parts
Definition
Transition
Term
How many face-to-face meetings should be had in collaborative report writing?
Definition
At least two
Term
Term: Number of pages that come before text material in most formal reports
Definition
Prefatory pages
Term
What do the prefatory pages consist of?
Definition
-Title fly
-Title page
-Letter of transmittal
-Table of contents
-Executive summary
Term
Term: Prefatory page that contains only the report title
Definition
Title fly
Term
Term: Prefatory page that gives author, publisher, and recipient
Definition
Title page
Term
Term: Prefatory page that explains what the report is and what to do with it
Definition
Letter of transmittal
Term
Term: Prefatory page that lists what the report consists of
Definition
Table of contents
Term
Term: Prefatory page that summarizes report without having to read it all
Definition
Executive summary
Term
Term: Blank pages at beginning and end that protect report
Definition
Fly leaves
Term
List the 4 losses of prefatory pages as a report becomes shorter
Definition
1. Title fly drops out
2. Executive summary and transmittal letter combined
3. Table of contents omitted
4. Combined letter and summary dropped
Term
Term: Form of report that reinstates the letter of transmittal and summary and presents report as letter
Definition
Letter report
Term
What formats are used for the letter report if short and imformal?
Definition
-Email
-Memo
Term
After how many pages or words should you add a table of contents?
Definition
-5 pages
-1500 words
Term
True/False: A table of contents for illustrations is appropriate if many illustrations
Definition
True
Term
Other terms for the executive summary include...
Definition
-Synopsis
-Abstract
-Precis
-Digest
Term
What comes first when using the direct order?
Definition
Conclusion and perhaps a recommendation
Term
Why is personal writing common for shorter reports?
Definition
1. Involve personal relationships
2. Include personal interpretations
3. Routine
Term
Name some forms of short reports in order of popularity
Definition
-Short reports (less formal)
-Letter reports
-Email/memo reports
Term
How many pages is a letter report?
Definition
Usually 3-4 or less
Term
Term: Strategies and processes of identifying, capturing, and leveraging knowledge to enhance competitiveness
Definition
Knowledge management
Term
Term: Keeps supervisors, managers, or team members informed on the company's operations
Definition
Routine operational report
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