Term
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Definition
| A positive, negative, or mixed reaction to a person, object, or idea. |
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Term
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Definition
| A multiple item questionnaire designed to measure a person's attitude toward some object. |
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Term
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Definition
| A phony lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions. |
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Term
| Facial Electromyograph (fEMG) |
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Definition
| An electronic instrument that records facial muscle activity associated with emotions and attitudes. |
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Term
Researchers can tell if someone has a positive or negative attitude by measuring physiological arousal.
True or False? |
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Definition
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Term
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Definition
| An attitude, such as prejufice, that one is not aware of having. |
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Term
| Implicit Association Test (IAT) |
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Definition
| A covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts - such as black or white with good or bad. |
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Term
| Theory of Planned Behaviour |
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Definition
| The theory that attitudes toward a specific behaviour combine with subjective norms and perceived control to influence a person's actions. |
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Term
Research has shown that there may be a genetic component to our attitudes.
True or False? |
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Definition
True.
That being said, it has not been completely confirmed. |
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Term
Attitudes correlate with behaviour only when attitude measures closely match the behaviour in question.
True or False? |
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Definition
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Term
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Definition
| The process by which attitudes are changed. |
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Term
| Central Route to Persuasion |
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Definition
| The process by which a person thinks carefully about a communication and is influenced by the strength of its arguments. |
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Term
| Peripheral Route to Persuasion |
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Definition
| The process by which a person does not think carefully about a communication and is influenced instead by superficial cues. |
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Term
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Definition
| The process of thinking about and scrutinizing the arguments contained in a persuasive communication. |
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Term
In reacting to persuasive communications people are influenced more by superficial images than by logical arguments.
True or False? |
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Definition
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Term
| The 2 routes to persuasion mapped out |
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Definition
source -> audience
-> high ability/motivation -> central route
or
-> low ability/motivation -> peripheral route
-> persuasion |
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Term
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Definition
A delayed increase in the persuasive impact of a non-credible source.
Due to our inherent forgetfulness of where we obtained the information we are repeating. |
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Term
Public health organizations often use fear, or scare tactics, to change health related attitudes and behaviour.
True or False
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Definition
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Term
As terror threat increases (fear of death)
so do leader approval ratings.
True or False? |
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Definition
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Term
People are most easily persuaded by subliminal messages.
True or False?
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Definition
False.
the use of subliminal messages was originally a hoax on the part of an advertiser. he wanted something new to offer to companys. his research was flawed and he made up a lot of the results. and yet, despite this, subliminal messages are still used.
people are really dumb. |
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Term
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Definition
| A personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities. |
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Term
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Definition
| The idea that exposure to weak versions of a persuasive argument increases later resistance to that argument. |
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Term
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Definition
| The theory that people ract against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive. |
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Term
| Strategies for Resisting Persuasion |
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Definition
1. attitude bolstering
2. counterarguing
3. social validation
4. negative affect
5. assertations of confidence
6. selective exposure
7. source derogation |
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Term
| Cognitive Dissonance Theory |
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Definition
| The theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce. |
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Term
| Ways to reduce Cognitive Dissonance |
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Definition
1. Change your attitude
2. Change your perception of the behaviour
3. Add consonant cognitions
4. Minimize importance
5. Reduce perceived "choice" |
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Term
| Insufficient Justification |
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Definition
| A condition in which people freely perform an attitude-discrepant behaviour without receiving a large reward. |
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Term
The more money you pay someone to lie, the more they will come to believe it.
True or False? |
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Definition
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Term
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Definition
| A condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened. |
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Term
People often come to like what they suffer for.
True or False? |
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Definition
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Term
| Impression Management Theory |
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Definition
| what matters is not motive, but the appearance of consistancy. |
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