Details Title: Artist Management Description: Full Sail Music Business Artist Management Midterm Total Flash Cards: 50 Created: 07/19/2009 15:47:52		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Management Flashcards
Cards in this set: Term Managing an artist in the music business uses what three aspects to achieve success for their clients? Definition Assemble the team Shop the artist Artist advocate Term What are the four functions of management? Definition Planning Organizing Leading & Directing Controlling Term The difference between success and failure in any endeavor can often be tied to? Definition Planning Term What is planning? Definition Where do you want to go? Why do you want to go there? How will you get there? What do you need in order to get there? How will you know if you are there or not? Term What is organizing? Definition Assembling necessary resources Arranging resources Defining responsibilities of the team Term What is leading? Definition Taking initiative Ensuring efficient use of talents and energy Coordinate energies of artist’s team Keep everyone motivated Term What is controlling? Definition Monitoring Making adjustments when necessary Anticipate what could go wrong Ability to spin things in the artists favor Term What skills and personal traits are necessary to artist management? Definition Understanding human nature Leadership Coaching Networking Social skills Communication Term What does a manager need to know before they can play into a gatekeeper’s ego? Definition Know what drives their ego Term What is coaching? Definition Short-term circumstances that always seek to improve the artistry of the artist Term What skill should be used to grab the attention of those the manager means to impress? Definition Understanding human nature? Term The music industry is one that is moving from being hit-driven to one that serves countless ___________ Definition niches of appetites for unique music Term How much money does the international music business earn annually? Definition 75 Billion Term How much of the international music businesses annual earnings are attributed to management and booking? Definition $10 Billion or 13% Term An artist manager typically earns what percentage of an artist’s income? Definition 10% - 25% Term Management icon Lee Iacoca has said that in one word what best sums up the best manager is ___________. Definition decisiveness. Term The shelf life of an artist’s career in the music business can best be described as? Definition Limited Term The most effective artist managers are those who do not? Definition Do not take the actions or inactions of other personally Term What are the six realities of the music business? Definition A lot of people will say no and a lot of gatekeepers will seem immovable. 2. You are only a “player in the music business if you are relevant. 3. Keeping the spirits of your artists up during a continuing career roller coaster will be draining for you. 4. People will string you along. 5. People will disappoint you. 6. The agenda of many people in the music business determine whether you matter to them. Term The new artist manager in the music business needs to understand? Definition Where power comes from and who has it – comes from friendships Term What is the power of money? Definition Having money Having the ability to earn money Having money to influence decisions. Term What is the power of access? Definition hose who can reach and influence key decision makers have power that many do not. Term . Most labels will seek artists who are genuine and unique in their own ways, and who have potential for __________. Definition commercial success Term The most important thing to do to polish a performer is? Definition Live performance Term Managers and labels are seeking artists who have experience doing what? Definition Selling concert tickets and records Term The artist network is made up of? Definition A network of supporters with whom the artist regularly communicates about their music Term The professionalism of an artist is evident to potential career supporters through: Definition Outgoing friendly demeanor Mature and professional looking website Always use good grammar, accurate spelling and punctuation Term What is one of the most valued assets of an artist manager? Definition Time Term What is perhaps the most important meeting an artist manager may have? Definition Record label Term What information will a label be interested in regarding an artist? Definition The artist’s music The artist’s image The artist’s confidence in who they are Their experience and seasoning as an artist The artist’s uniqueness Strength of the artist’s manager If the artists has an existing publishing deal How much touring has the artist done? How much is planned? Sponsorship and merchandise deals Experience selling tickets and recordings Internet traffic to the artist’s social networking sites The existing fan-base Term What information should an artist manager be interested in regarding a label? Definition Similar artists currently on the label roster Does the label budget allow for a new artist? Does the label have necessary staff to support another artist? How risk averse is the label’s reputation? The number of acts on the label roster Has the label roster recently been cut? ALSO Recent history of label album and single sales Politics of the label Recent personnel changes at the label Term What does the manager want to happen during and as a result of a meeting with a label? Definition Listen Comprehend Influence Take action Term How should the manager decide if the artist should attend the meeting? Definition Depends on: 1) Will the artist add anything to the meeting? 2) Does the artist feel comfortable in setting like this? Term How should the manager decide if the artist should attend the meeting? Definition Depends on: 1) Will the artist add anything to the meeting? 2) Does the artist feel comfortable in setting like this? Term What did Ozzy Osbourne do in a 1981 meeting with Epic records that jeopardized the potential release of his Gold record Blizzard of Oz? Definition Bit the head off a dove Term How should an artist manager conclude a meeting with a record label? Definition Restate the reasons that the artist should be signed When would be a good time to have a follow-up conversation? Do not accept “We’ll get back to you” Specify a day and time when you will follow up Shake hands and tell them that you will speak with them in a few days Thank the assistant who set the meeting on the way out Term Michelangelo was quoted as saying? Definition “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” Term What is the starting point for creating a plan? Definition Choose a set of goals for the artist Term What is required to achieve a goal? Definition A set of strategies Term What is the best way to develop a good set of strategies? Definition Create a timeline beginning with the goal Work backwards Determining what must be done to reach the goal Term The manager has a duty to keep the artist financially _______. Definition Solvent Term Artists generally receive payment before or after taxes have been deducted? Definition After Term What form is sent in January to both artist and IRS by various employers as a reminder that earnings were paid, and taxes are still owed? Definition 1099 Form Term What should be done to keep events organized and separate from each other? Definition A written event plan Term What is the objective of a showcase? Definition To enter into a business agreement with a label, publisher, etc. Term What is the ideal time of day for a showcase? Definition Late afternoon (after work) Term How long should a showcase last? Definition About an hour Term What should be handed out to people as they are leaving a showcase? Definition Press kits Term What size venue is best when throwing a showcase? Definition Large enough for the event, but small enough to look full. Term Follow-up calls and confirmations can be helpful in prevent conflicts when putting on an __________. Definition Event or showcase.