Term
Asch (1956)
Conformity on an unambiguos task. |
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Definition
P's conformed...
Control trials - 0.7%
Critical trials - 37%
Overall 75% (at least once). |
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Term
Sherif (1935)
Conformity and the autokinetic effect. |
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Definition
P's influenced by estimates of other people.
Estimates converged - P's used info from others to help them. |
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Term
Zimbardo et al (1973)
Standford prison experiment. |
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Definition
Guards + prisoners adopted social roles quickly.
Zimbardo - 'This shows our social role can influence our behaviour'.
Inividual differences - not all P's behaved according to social roles. |
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Term
Moscovici et al (1969)
When is a blue slide green? |
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Definition
Minorities can influence majorities.
Effect smaller than majority influence.
A constant minority were more influential.
Real P's conformed...
Inconsistent - 1.25%
Consistent - 8.42%
Overall - 32% (at least once). |
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