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Apparel Selection Exam III
Elements and Principles of Design
97
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Undergraduate 3
12/06/2011

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Term
The three dimensions of color
Definition
Hue
Value
Intensity
Term
Hue
Definition
(Based on Prang Color System)

Name of a color

i.e. red, orange, yellow, etc
Term
Primary Hues
Definition
Red
Yellow
Blue

Basis for all other hues
Cannot be physically mixed
Term
Secondary (binary) Hues
Definition
Orange
Green
Violet

Mixed from equal parts of two primary hues
Term
Tertiary (intermediate) Hues
Definition
Blue-Green
Red-Orange
Yellow-Green

Mixture of one primary and one secondary hue

Wide range of gradations possible (doesn't have to be a 50/50 mix)

Can designate the dominant color by stating it twice
(BBG, RRO, YYG)
Term
When stating a tertiary or intermediate hue, which hue is named first?
Definition
The primary hue
Term
What are warm hues?
Definition
Red
Orange
Yellow

Tend to advance
Emphasize size and contrours of body
Family of warm hues harmonize
Make up half the color wheel
Term
What are Cool Hues?
Definition
Blue
Green
Violet

Tend to recede
Minimize size and controus of body
Family of cool hues harmonize
Make up half the color wheel
Term
Value
Definition
Also called "tones"

The lightness or darkness of a hue or a neutral

Many degrees of light and dark (if a neutral, from white to black)

Typically 9 steps are selected: GRAYSCALE

Every hue has a corresponding gray that is equal in value
Term
Tint
Definition
When white is added to a hue

The new color is described as having a HIGHER VALUE
Term
Shade
Definition
Adding black to a hue, the new color is described as having a LOWER VALUE
Term
What are the advancing and receding qualities of values?
Definition
Light values advance

Dark values recede
Term
Close values used together tend to be ___________.
Definition
Harmonious
Term
Contrasting values tend to be more ___________. (used for emphasis)
Definition
Dramatic
Term
Pure hue
Definition
Value as shown on the color wheel

Yellow, violet, etc.
Term
What is the lightest pure hue?
Definition
Yellow

Same value as light gray and closest to white of all pure hues
Term
What is the darkest pure hue?
Definition
Violet

Same value as dark gray, and closest to black of all the pure hues
Term
Intensity
Definition
Also called Chroma

Brightness or dullness of a hue

In color wheel, each hue is seen as its fullest intensity
Term
Pure hues
Definition
Can't be brightened, but can be dulled by adding another hue, white, gray, or black
Term
When do hues appear less intense?
Definition
When they are placed next to their neighbors on the color wheel: analogous hues

Ex. REd would appear less intensive if it's place next to red-orange or red-violet
Term
When do hues appear more intense?
Definition
When placed next to their opposite on the color wheel: Complimentary hues

Red will appear redder when next to green
Term
Law of Color
Definition
Rule of color balance- concerned with the ratio of high Chroma to lower Chroma colors used in an ensemble

Essentially states that bright colors should be used in small areas and less intensive colors in large areas

Black suits can look completely different by changing the color of the brighter tie
Term
Related Color Harmonies
Definition
Have one hue in common

Monochromatic color schemes
Analogous color schemes
Term
Monochromatic color schemes
Definition
use only one hue

tints and shades of one hue (and neutrals)
Term
Analogous color schemes
Definition
Uses "neighbors" on the color wheel

Red and red-orange and orange (all touching)

Minimum of 3 hues but can be more
Term
Contrasting Color Harmonies
Definition
Have no hue in common

Complimentary color schemes
Split complement color schemes
Triad Color Scheme
Term
Complementary color schemes
Definition
Use hues opposite each other in color wheel

Green and red, purple and yellow, blue and orange
Term
Split complement color schemes
Definition
Combines a hue with the colors on either side of it's compliment (Y, BV, and RV)
Term
Triad Color Scheme
Definition
Uses three hues placed equidistant on the color wheel (Red, yellow, blue)
Term
Properties of a Line
Definition
Divides the space (area) through which it passes

defines a shape or silhouette.. is an outline

Lead the eye in the direction it is going
Term
Every line has 8 aspects to it:
Definition
Path
Thickness
COntinuity
Sharpness of the Edge
Contour of Edge
Consistency
Length
Direction
Term
Path
Definition
Straight, jagged, zigzag
Term
Continuity
Definition
Continuous and unbroken
or broken line (Stitched line -------------)
Term
Sharpness of the edge
Definition
sharp or fuzzy
Term
Contour of edge
Definition
smooth or some sort of shape to it
Term
Consistency
Definition
Solid or porous
Term
Length
Definition
long or short
Term
Direction
Definition
it is vertical, horizontal, or diagonal

Strongest of the 8 factors because it leads your eye and provides that movement
Term
Space
Definition
Unenclosed area; background, "negative" space, anything seen behind or at the sides of CB
Term
Shape
Definition
Enclosed space, figure, foreground, "positive" space, flat, 2-D space enclosed by a line
Term
Form Defined
Definition
3-D volumetric space enclosed by a surface

Hollow form
solid form
Term
Hollow Form
Definition
Has volume

Structural clothing parts/pre-shaped enclosures (to fit the body)
Term
Solid Form
Definition
Has mass

3-D human body form is mass bounded by skin
Term
Relationships of space to shape and form
Definition
Space surrounds shape and form
Space provides depth proportion
Term
Space provides depth proportion
Definition
pushes objects forward
Creates visual levels (front to back)

(advance/recede concepts)

Within a CB:
Large areas are perceived as space/background

Small areas are perceived as shape/form/figure
Term
Layout
Definition
Coice and interaction of line, shape, space, and form for the surface of apparel

created and controlled by construction and manipulative techniques

(joining, applying, folding, draping, gathering, piecing, etc)
Term
Layout relates to the body as a form which means it is 3D/2D?
Definition
3D

Fabric texture, hand, and weight determine possible layouts
Term
Silhouette form affects perception of body _____ and ______.
Definition
Size and form
Term
What are some examples of silhouettes?
Definition
Rectange- top/bottom are similar width
--If narrow, lengthens body form (appears taller)
--If wide, shortens body

Triangle-Width at top or bottom
--Width at top=downward pull (shortens body but balances hip width)
--Width at bottom=Lengthens (balances top heaviness or shoulder width)
Term
Dominant Lines emphasize _______.
Definition
Direction
Term
Vertical Lines
Definition
Add height, narrow when repeated, but may shorten and widen
Term
Horizontal Lines
Definition
Shorten, widen; depends on resulting proportion of shapes to each other

Equal Area-divides figure in half
Unequal Area-smaller area is focus, larger area appears long (empire waist on dress, if someone wants to look slimmer; wear dark shirt and pants, not light shirt and dark pants)
Term
Diagonal Lines
Definition
Add height or width

Length and angle of line determine division of space

Longer diagonal-adds height

Shorter diagonal- adds width
(attracts attention to smaller area)
Term
Curved Lines
Definition
Same effects as straight lines in same place and similar length but more subtle, softer, graceful

add roundness and greater weight
Term
Reinforcement or Countering of Body line/shape
Definition
A long, angular body is:
REINFORCED by similar clothing (crisp edges, dominant vertical lines)

COUNTERED by soft curved lines (trying not to look as tall or thin)-gentle fullness

Do you want to reinforce characteristics of a person's physique or do you want to counter them?
Term
Actual size is not as important as having ____________ proportions
Definition
Balanced
Term
Fit is important to illusion:
Definition
Stiff shapes
Loose fit
Close fit
Moderate fullness
Term
Attention goes to areas of most fit or ______
Definition
fullness
Term
Studes done that deal with negative and positive connotations:
Definition
Purple:
Royalty; relan; dignified
Negative: made them think of conceided; pompous

Blue:
Postitive: calming; quiet
Negative: sadness; depressed

Green:
Positive: rich;money;nature;calming;tranquil color
Negative: "green with envy"; jealousy
Term
What are the colors that have the fewest negative connotations associated with them?
Definition
blue, blue-green, forest, navy, wine, and peach
Term
Pattern
Definition
The arrangement of the line, space, and or shape on or within a surface; perception of motifs due to color or texture contrast
Term
Motif vs. Design
Definition
Motif: individual unit of a design
Design: overall pattern
Term
How can you create patterns?
Definition
Created during fabric construction
Applied, added to surface of fabric
Subtracted from surface of fabric
Term
Patterns created during fabric construction
Definition
Woven or knitted
pattern through weave, texture contrasts/floats
Pattern in fabric structure
Term
Patterns created during applied, added to surface of fabric
Definition
Embroidery on a premade fabric
Term
Pattern made from subtracted from surface of fabric
Definition
Burnout
Bleach out dark fabric
Term
Objective analysis of pattern involves consideration of:
Definition
Arrangement of Motifs
Depth Perception
Size of Motifs
Spacing, Grouping of Motifs
Term
Arrangement of Motifs
Definition
All-over (same effect from any angle-polka dots)
Directional/right side up motifs(Stripes, row effects, etc.)
Border (along selvages)
Term
Depth Perception
Definition
Flat Patterns vs. Visual Effects

Flat Patterns (no depth/2D)
Visual Levels (3D depth effects-advancing/receding)
Term
Spacing, grouping of motifs
Definition
Simple:
Small motifs
all over
regular repeat
space between motifs

Complex:
Overlapping motifs
no repeats
no space
large motifs overwhelm space
Term
Subjective analysis of pattern involves considerations of:
Definition
Source of Motifs
Interpretation of motifs
Term
Source of Motifs
Definition
Nature/God made
Man-Made objects
Imagination
Term
Nature/God made
Definition
animals
people
earth
sky
flowers
Term
Man-made objects
Definition
Bicycles
Toys
wheels
buildings
clocks
machines
Term
Imagination
Definition
non-representaiton
Geometric forms
motifs that do not fit above categories
Term
Internation of Motifs
Definition
Realistic:
Natural or man-made

Stylized:
Natural or man-made
Recognizable but not realistic

Abstract
Imagination
Term
Structural Design Emphasis
Definition
Has to do with construction details

Very complex or very simple or somewhere in between (seams, collars, pockets, etc.)

Part of any garment
Term
Applied Design or decorative design
Definition
applied after garment is constructed
Term
Structural or applied
Definition
Manipulation of fabric with beads and etc.
Term
Functional clothing
Definition
Maturity clothing
rain gear
scuba gear
exercise apparel
Term
Symmetrical or formal balance
Definition
when you have a mirror image vertically
Term
Formal balance
Definition
Body irregularities

Don't use this on body irregularities
Term
Asymmetric
Definition
not a mirror image
Not going to be the same side to side
Term
Horizontal balance
Definition
Upper-lower balance

Can have UL balance or lack of
Okay to use either
Achieved above and below body landmarks
Term
Body landmarks
Definition
waist
hips
bust
chest
"top heavy" "bottom heavy"
Term
Unity
Definition
Total look; total theme; everything going together

Does the CB have a total look from head to toe

Varies by person
Term
Body Dominant
Definition
body is what stands out
work out clothing that's not exciting
Simple in design and color
Dancers in very tight, body revealing clothing
Close fitting clothes
Term
Body Clothes Integrated
Definition
Body and clothes fighting over dominance
Term
CLothes dominant
Definition
don't have jeggings or tight jeans
Big winter coat
boots
body acts as clothes hangar, clothes stand out
Term
Radial Balance
Definition
Where the major part of the design radiate from a central point
Sunburst effect
Pleats, dark seams
Often found in lingerie, bodice of swimsuit, evening gowns
Term
Gradient Balance
Definition
A change in character of a part
Something that changed (from bigger to smaller/gradually more spaced apart)

Changes in hue, from a tint to a shade
Term
Vertical Eye movement
Definition
Not necessarily stripes
all one color maybe
Term
Horizontal eye movement
Definition
don't have to find horizontal stripes
horizontal tiers in dresses
off the shoulders/broadens shoulders
Term
Diagonal Eye Movement
Definition
Total diagonal line
Be careful to not mistake it for zigzag
Print
off the shoulder diagonally
Diagonal hems
Term
Zigzag eye movement
Definition
Swim suits
stipes
The way they're posed with stripes could make it look zigzag
Term
Focal points
Definition
one primary
Multiple
Primary focal point on back or side of CB
Term
Proportion
Definition
Also called scale
Scale of fabrics
Scale of Accessories
Stripes too large for toddlers
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