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Advanced Studio Skills Final
Final Exam
46
Art/Design
Undergraduate 4
12/13/2006

Additional Art/Design Flashcards

 


 

Cards

Term
Ghosting
Definition
Is the word for faint areas, usually in solid blocks of color, caused by some parts of the image taking more than their fair share of ink, leaving other areas deficient. Some problems can be foreseen, and imposition schemes can be changed to prevent them.
Term
Color
Definition
The thickness of the ink, contamination due to dirty rollers.
Term
Dot Gain
Definition
Shows when halftone shadows fill in or if the print looks too dark.
Term
Mottling
Definition
Is an uneven, blotchy application of ink, caused by a mismatch between ink and paper stock, or too much damping water on the blanket.
Term
Picking
Definition
A problem generally resulting from using an ink that's too tacky for the paper it's printed on. The ink acutally pulls tiny pieces of the paper off the surface of the sheet.
Term
Set Off, or offset
Definition
Occurs when the wet image on a sheet of paper prints on to the paper above or below it in the pile, or later rubs off in a bound book.
Term
Slurring
Definition
Is when a halfone start to fill in, and is caused by too much ink, or slippage from smooth paper.
Term
Spreading
Definition
Is an enlarging of the image caused by too much ink, or too much pressure between blanket and plate.
Term
Piling
Definition
Is caused by a build-up of ink on the press rollers, or by particles from uncoated stock which adhere to the blanket and break up the image on the following sheets.
Term
7 Finishing Opperations
Definition
1. Die-Cutting
2. Scoring
3. Embossing
4. Stamping
5. Laminating
6. Tipping
7. Laser Die-cutting
Term
8 Bindery Operations
Definition
1. Trimming: head, face, foot
2. Collating (Gathering)
3. Folding
4. Stitching
5. Pasting
6. Inserting
7. Cutting
8. Punching
Term
Saddle stitch (Pros)
Definition
Fast, inexpensive (least expensive of all methods), widely and readily available, lays relatively flat, accommodates special inserts, gate folds and foldouts are possible, can use a self or separate cover.
Term
Saddle Stitch (Cons)
Definition
Longevity. Not recommended for pieces intended for heavy use. Lacks printable spine. Not possible to bind in a single leaf paper. Thickness limitations. Documents thicker than 1/8-1/4 inch may require another binding technique.
Term
Loop Stitch (Pros)
Definition
Piece can fit into a ring binder. Eliminates the need to punch holes.
Lays relatively flat.
Copy can flow closer to the gutter. Allows more copy to fit on a page.
Reason to hang on rings in a binder.
Can accommodate special inserts.
Good choice for gate folds and foldouts, and crossover images.
Can use a self or separate cover
Term
Loop Stitch (Cons)
Definition
-Not recommended for heavy use.
-Lacks printable spine.
-Thickness limitations.
-Thicker than 1/8 may need new technique
-May require special design adjustments for creep, especially small formats with high page counts.
Term
Side Stitch (Pros)
Definition
-Fast, inexpensive, widely available, strong bind.
-Variety of wire styles and widths.
-Option to add wrap-around cover or finish tape binding.
Term
Side Stitch (cons)
Definition
-Page will not lay flat when open
-Requires a min. 1" margin
Term
Spiral (pros)
Definition
-versatile, widely available
-almost anything can be punched and bound
-lays flat
-piece can fold over 360 degrees
Term
Spiral (cons)
Definition
-Not as sturdy as double loop wire
-If wire is crushed, it will not return to its shape
-crossover design will not align
-wire ends are left unfinished; may snag or pull
Term
Plastic Spiral (pros)
Definition
-crushproof, durable, many colors, size and pitch patterns
-economical for short runs
Term
Plastic Spiral (cons)
Definition
-not optimal for projects requiring tight registration across spreads
-subject to extreme temps
-holes are larger than spiral wire
-wire ends are left unfinished; may snag or pull
Term
Double Wire (pros)
Definition
-very durable
-Lays flat
-may be more cost effective than other methods, depending on size of run
-more finished look than spiral bounding
-nearly perfect alignment between pages
-pages do not jog when book is open
Term
Double wire (pros)
Definition
-if wire is crushed it wont go back to original shape
-no new pages can be added
Term
Plastic Comb (pros)
Definition
-widely available, economical for short run projects
-imprinting on comb is possible, via foil stamping or screen printing
-Ability to creatively interleaf pages
-can be reopened to insert additional pages, with proper equipment
-facing pages align
Term
Plastic Comb (cons)
Definition
-visual and tactile appeal
-fewer color choices
-wont open past the lay flat position
-costly for large quantities
-comb insertion is a hand operation; unit costs do not drop significantly as quantities increase
-pages slightly step up when they are turned
Term
Perfect Bound (pros)
Definition
-versatile, visual appeal, printable spine and longevity
Term
Perfect bound (cons)
Definition
-doesn't lay flat
-not suggest for hands free reading applications
-min 1/8" if spine is printed
-min 1/16" if spine isn't printed
Term
Lay Flat Binding (pros)
Definition
-lays flat, unlike other perfect binds
-printable spine that doesn't crease
-longevity
Term
Lay Flat Binding (cons)
Definition
-not recommended for coated stocks
Term
Sewn Binding (pros)
Definition
-books lay flat when open
-longevity
-no minimums
-wide range of thicknesses
Term
Sewn Binding (cons)
Definition
-Longer production time
-costly
Term
Case Binding (pros)
Definition
-Strength, quality, durability, good looks
-may be printed or foil stamped on spine and cover
-versatility; can incorporate sewn signatures; perfect bound or burst perfect bound bodies; as well as side stitched, side sewn and mechanical bindings
Term
Case Binding (cons)
Definition
-High cost (most costly of bindings)
-Time: production can take a considerable amount of time depending on quantity
Term
When to check press check
Definition
-job involves critical color
-printing on unfamiliar stock
-you requested changes on a proof, but authorized printing w/o seeing another proof
-you and your printer plan to establish benchmarks for quality control and consistency
-you are uncertain how the job will turn out
-always
Term
Steps to a successful Press Check
Definition
-prepare of event
-introduce yourself to the press crew
-make sure all signed off prepress proofs are at the site
-bring your own loupe
-bring alcohol based fine markers-red, black
-bring sample of stock
Term
Evaluating the press sheets
Definition
-check paper is what you specified
-printer to trim and fold press sheet
-check for physical flaws in p.s.
-check registration
-evaluate overall color
-examine critical color and compare to swatch
-compare the p.s. to the proofs
-if job is a rerun make sure it matches up with the previously printed sheet
-make sure that you look the sheet over very carefully, prior to adjustment of densities, in case new plates have to be made
-check for moire patterns
Term
Pre-Binding Check list
Definition
-rule off all p.s. be sure the press layouts are prepared as needed for bindery purposes
-pull samples of every printed signature and page component and create a folding dummy
-create a sample book. must include all the components of the final product and all the required binding applications
-check the sample book, including all the printing pages before binding, to see if pages are stripped in position
-check to see if the sheed is folded in register
-check all pages to be sure you've compensated correctly for creep, or push out
-be sure you allow for appropriate bleed tolerances, if the printing bleeds
-determine if all margins are sufficient
-check images to be sure they clear the binding area
-match spine thickness tot he bulking sample
-check spine for cracking
Term
Correcting Problems
Definition
-if they can't fix it, bounce the job, go back to prepress
-consult with others to see how it can be fixed
-if its minor, call it to the press operators attention, see what they can do, thank approve the sheet
Term
Sign off
Definition
-ask to see 3 additional sheets
-make sure the data has been recorded
-sign and date 2 sheets for your records and two for printers files
-thank everyone for their efforts
Term
9 Ink Problems
Definition
-color
-dot gain
-ghosting
-mottling
-picking
-set off
-slurring
-spreading
-piling
Term
Blanket
Definition
The thick rubber mat on a printing press that transfers ink from the plate to paper
Term
Case bind
Definition
A type of binding used in making hard cover books using glue
Term
comb bind
Definition
inserting the comb into punched holes
Term
perfect bind
Definition
A type of binding that glues the edge of sheets to a cover like a telephone book, microsoft software manual, or country living magazine
Term
saddle stitch
Definition
bindind a booklet or magazine with staples in a seam where it folds
Term
side stitch
Definition
binding by stapling along one side of a sheet
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