Term
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Definition
Surveys ask a respondent for information
using verbal or written questioning |
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Term
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Definition
Respondents are a representative
sample of people |
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Term
| Gathering information via survey is ... |
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Definition
Quick
Inexpensive
Efficient
Accurate
Flexible |
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Term
| Ways to Administer Surveys |
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Definition
Personal interviews
▪ Door‐to‐door
▪ Shopping mall intercepts
Telephone interviews
Self‐administered questionnaires |
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Term
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Definition
| A trial run with a group of respondents to iron out fundamental problems in the instructions of survey design |
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Term
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Definition
when the results of a sample
show a persistent tendency to deviate in
one direction from the true value of the
population parameter |
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Term
| Questions to be asked in a survey |
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Definition
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Term
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Definition
A classification of sample bias resulting
from some respondent action or inaction
▪ Nonresponse bias
▪ Response bias |
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Term
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Definition
Nonrespondents ‐ people who refuse to
cooperate
-Not‐at‐homes
-Self‐selection bias
▪ Over‐represents extreme positions
▪ Under‐represents indifference |
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Term
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Definition
people who refuse to
cooperate |
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Term
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Definition
A bias that occurs when respondents
tend to answer questions with a
certain slant that consciously or
unconsciously misrepresents the
truth |
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Term
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Definition
A category of response bias that results
because some individuals tend to agree
with all questions or to concur with a
particular position. |
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Term
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Definition
A category of response bias that results
because response styles vary from person to person; some individuals tend to use extremes when responding to questions |
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Term
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Definition
A response bias that occurs because the
presence of the interviewer influences
answers. |
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Term
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Definition
| Bias in the responses of subjects caused by the respondents being influenced by the organization conducting the study. |
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Term
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Definition
Bias in responses caused by respondents’
desire, either conscious or unconscious, to gain prestige or appear in a different social
role. |
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Term
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Definition
Improper administration of the research
task
Examples:
--Interviewer cheating ‐ filling in fake answers
or falsifying interviewers
--Data processing error ‐ incorrect data entry,
computer programming, or other procedural
errors during the analysis stage.
--Sample selection error ‐improper sample
design or sampling procedure execution.
--Interviewer error ‐ field mistakes |
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Term
| Double Barreled Questions |
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Definition
| Asking two questions in one |
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Term
| The Multiple Choice Questions |
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Definition
Multiple-choice questions have 3 or more exhaustive, mutually exclusive categories
Ex: What is your favorite time of day to study (please check only 1 or 2 answers)?
( ) Morning ( ) Mid-day ( ) Early afternoon ( ) Evening ( ) Late night
( ) Other |
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Term
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Definition
provides 2 options and is usually a yes/no question. Questions can be
displayed in many different formats.
EXAMPLE
Have you ever purchased clothing from a website?
[ ] Yes [ ] No |
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Term
| Semantic Differential (Quiz) |
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Definition
offers a bipolar pair of adjectives between which the
respondent must choose along some form of scaling (typically a five-point scale). Although
respondents do not see number as with the Likert scale, the research assigns the numerical value
when analyzing the data.
The pairs of words are polar opposites and may be used to discover fine differences in viewpoint.
They are often adjectives. |
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Term
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Definition
an ordered, one-dimensional scale from which respondents choose one option
that best aligns with their view along a continuum. There are typically between four and seven
options. Five is very common. All options usually have labels, although sometimes only a few
are offered and the others are implied. |
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