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operating in successful ways that are difficult to imitate
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a comprehensive plan that sets direction and guides alloction of resources to achive long term objectives
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the process of formulating and implementing strategies
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its reason for existence as a supplier of goods and services to society
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those directly affectd by an organization and its accomplishments. employees and members of external environment
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how well a corp serves its stakeholders
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specific results that organizations try to accomplish
ex. proftability, market share, human talent
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examines organization Strengths and Weaknesses and environmental Opportunities and Threats
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industry competeitors, new entrants, suppliers, customers, substitutes
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corporate, business, functional
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| opportunities for competetive advantage |
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cost and quality, knowledge and timing, barriers to entry, financial resources
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Term
| portfolio planning approach |
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seeks the best mix of investments among alternative business opportunities
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| two factors to porter's business level strategic decisions |
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market scope, source of competetive advantage
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Term
| four generic strategies that organizations can pursue under Porter |
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diferentiation, cost leadership, focused differentiation, focused cost leadership
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