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the theoretical network of construct-to-construct associations derived from relevant theory and stated at an abstract level
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a function of the construct we attempt to measure
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reflects influences from other constructs besides the desired one
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reflects nonsystematic, ever-changing influences on the score
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| multitrait-multimethod matrix |
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table of correlation coefficients that enables us to simutaneously evaluate the convergent and discriminate validity of a construct
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correlations between scores that reflect the same trait and method
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| convergent validity coefficient |
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correlation between scores that reflect the same trait measured by different measures
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| discriminant validity coefficient |
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indicates the correlation between different traits measured by the same method
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different traits by different methods
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rules for assigning symbols to objects(usually numbers to people)
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various approaches to operationally defining a construct
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the percentage of respondents in the initial sample from whom complete responses are obtained
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the influence of the interviewer's expectations or personal characteristics on responses
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a means of including a telephone sample the significant number of homes for which the number is unlisted
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"diary methods", requires participants to provide an account of what they are experiencing on repeated occasions over a short period of time
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third party responses to a question or interview (gathered in addition to info provided by participant)
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the study of the interplay of physiological systems and people's thoughts, feelings, and behaviors
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help determine the degree to which the physiological signal is influenced by factors not relevant to the hypothesis
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| implicit association method |
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makes use of the computer administered Implicit Association Test to measure automatic evaluative judgments
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participants sort cards with adjectives into piles that are labeled themselves, a person, or a group of people
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| autophotographic research |
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participants photograph aspects of their experiences
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the questions or statements to which participants provide a response
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tendency to recall events as more recent than their actual dates
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| sociometric questionnaire |
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asking each member of a group what other group member they would prefer to partner with on various occasions, and which members they would not like to
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a way to word a Q so that it is not biased:"which in your opinion" instead of "some people think"
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inappropriately combines two separate ideas and requires a single response:asking for parents' view point instead of mom's and dad's seperately
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screen out respondents who do not have adequate knowledge about the issue at hand
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"don't know" to filter Q but substabtive answers to non filter Qs
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the effects of the preceding Qs on the response of the later Qs (a less powerful effect)
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Q order: general to specific
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2+ versions of a questionnaire are given out randomly, having different wording or sequence
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| randomized response techniques |
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blue/red ball example (interviewer d/n know the Q being answered)
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the assignment of scores to answers to a Q as to yield a measure of the construct
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the range of possible answers to a given Q
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multiple item measures, serve the basic function of providing a usable measure of a theoretical construct
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all items measure 1 construct
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various items measure different constructs
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contain qualitatively different categories to which we attach names rather than numerical meaning
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contains categories that can be ordered by rank on a continuum
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numbers have order and are equally spaced
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true 0, scale values represent multipliable quantities ex: length and weight
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selecting one item out of a group of items that are placed in order of a scale (extremely liberal to not at all liberal)
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require the judge to make comparisons against a given population
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ranking individuals in relation to one another
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the tendency for overall positive or negative evaluations of the object or person being rated to influence ratings on specific dimensions
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raters overestimate the desirable qualities of people they like
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tendency for raters to see each other as opposite to them on a trait
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the hypothetical population of all times relevant to the construct we wish to measure
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draw a sample of the items from the domain and use the person's responses to those to estimate the desired construct
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| acquiescent response style |
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the general tendency to agree with statements regardless of their content
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a list of statements in which if one agrees with one statement, it is assumed that they agree with statements close to theirs and disagree with the distant ones
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an item that only a small percentage of people will agree with, can be anywhere on the scale
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has a clear side, either favorable or unfavorable
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the range of scale values that the subject agrees with
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lickert scale, SA to SD, coded and averaged
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evaluates the degree of statistical commonality in a set of items (the degree to which responses to them appear to be influenced by the same underlying construct)
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measures the meaning of an object to an individual (series of attitude scales)
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opposite words with numbers 1-7 in between (You are....fair 1234567 unfair)
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the same points at all points across the range of values the measures can take
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Term
| particularistic research goals |
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goal is to generalize the research results from the studied sample to the specific target population
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| universalistic research goals |
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aims at tetsing theoretically hypothesized associstions, with no population in mind
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defind by one or more specifications that divide a population into mutually exclusive segments
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a single member of a population
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a count of all the elements in a population and/or a determination of the distributions of their characteristics, based on info obtained for each of the elements
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the group of elements selected with the intention of finding out something about the population from which they are taken
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| representative sampling plan |
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ensure that the odds are great enough so that the selected sample is sufficiently representative of the population
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one can specify for each elemnt of teh population the probability that it will be included in the sample
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there is no way to estimate the probability each element has of being included in the sample and no assurance that evry element has some chance of being included
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simply reaching out and taking the cases that are at hand
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systematic deviations of sample means from true population values
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with good judgment and an appropriate strategy, we can handpick the cases to be included and thus develop samples that are satisfactory in relation to our needs
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the basic probability sampling design
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randomly choosing an element, and then chosing the other elements to be included on the basis if the first element (picking every 10th one)
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| stratified random sampling |
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population divided into 2 or more strata, simple random sampling is performed on each strata, then combined to make the total sample
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like stratified sampling except done multiple times and can be done through simple methods
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the difference in the distribution of characteristics between a sample and the population
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cluster sampling that uses geographic areas as the initial sampling units, then households, then individuals within households
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| primary sampling units (PSUs) |
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selected from the population of counties and metro areas in the US (used in multistage area sample)
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thughts, feelings, behaviors
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situations or stimuli that the participant might encounter during the course of everyday life
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