Details Title: 346 Test 2 Description: Ch 8,9,10,11,15,15,20 Total Flash Cards: 12 Created: 03/13/2009 09:17:43		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term Syndicated Services Definition organization that provudes standardized set of data to all customers Term Full-Service Research Suppliers Definition organizations that contract with clients to complete marketing research projects Term Limited-Service research suppliers Definition marketing research firm that specializes in selected activities Field/telephone interviews data processing focus groups Term Marketing Research Process Definition Define the Problem Conduct Exploratory Research Formulate Hypothesis Create Research Design Collect Date (Primary and Secondary) Interpret and Present Research Info Term Research Design Definition a series of decisions that comprise a master plan or model for conducting marketing research Term Conduct Exploratory research Definition informal investigation to discover cause of problem internal data   Term Secondary Data Collection Definition Government Data (census) Private Data- orgs. (encyclopedia, sales surveys, previous studies) Online Sources (online databases, search engines) Term Sampling Techniques Definition the process of selecting survey respondents or research participants   Population- total group researchers want to study Census- collection of data on all members of pop. Term Probability sample Definition sample that gives every member of pop. a known chance of being selected   Simple random sample- every member given equal opportunity of selection   Stratified sample- randomly selected subsamples of different groups are represented in total sample.  Represented group usually homogeneous   Cluster Sample- subgroups (clusters) selected from which respondents are drawn. Term Non-probability sample Definition arbitrary grouping that produces data unsuited for most statistical tests   Convenience sample- nonprobability sample selected from among readily available respondents (right place right time)   Quota sample- nonprobability sample divided to maintain the proportion of certain characteristics among different segments as is seen in population Term Primary Research Techniques Definition Observation- reserachers view, watch subjects; useful to understand how consumers behave in situations   Survey Method- focus groups, telephone survey,online survey Term Definition