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3.5 Profitability and liquidity ratio analysis
IB Business and Management
11
Business
12th Grade
10/21/2015

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Cards

Term
What are the three types of ratios?
Definition
Profitability ratios
Liquidity ratios
Financial efficiency ratios
Term
What are the profitability ratios?
Definition
Gross profit margin
Net profit margin
Return on capital employed (ROCE)
Term
Liquidity
Definition
The ability of a firm to meet its short term debts
Term
Formula for gross/net profit margin
+what is it
Definition
(gross or net profit/sales revenue) times 100

shows how many cents are earned for each dollar of sales
Term
What are some strategies to increase the gross/net profit margin? (3)
Definition
-reducing direct costs
-increasing price
-net profit- reduce overhead costs
Term
Formula for return on capital employed
Definition
(net profit/capital employed) times 100
Term
Strategies for increasing ROCE (2)
Definition
-increase net profit without increasing the capital employed
-cut costs; increase prices

-decrease the capital employed while maintaining the net profit
-sell assets that don't contribute
Term
What are the two liquidity ratios?
Definition
Current ratio
Acid test ratio
Term
Formula for current ratio
Definition
current assets/current liabilities
Term
Formula for acid test ratio
+Why is it stricter/more efficient?
Definition
liquid assets/current liabilities

liquid assets= current assets-inventories


it doesn't include stocks, which cannot be quickly converted to cash
Term
Strategies for improving liquidity ratios (3)
Definition
both:
-sell off fixed assets for cash
-increase loans

acid test ratio:
-sell off the inventories
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