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3.2
vocab
7
Business
11th Grade
04/26/2013
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Term
Product Naming
 Definition
Deciding what the name will be of a product
Term
Brand
 Definition
The name of a large and well known corporation
Term
Product Lining
 Definition
Offering several products at once
Term
Bundling
 Definition
several products are combined
Term
Category
 Definition
A grouping
Term
Sub-Category
 Definition
A category of a category
Term
Line Depth
 Definition
Refers to the number of sub-categories in a company
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