Details

Title: 2nd Set of Marketing Terms

Description: DECA Top 100

Total Flash Cards: 10

Created: 10/05/2009 20:33:45

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Additional Marketing Flashcards

Cards in this set:

Term
Captive Brand
 Definition
National brands that are sold exclusively by a retail chain.
Term
Cash Discount
 Definition
Price reduction offered in return for prompt payment of a bill.
Term
Cause Marketing
 Definition
Identification and marketing of a social issue cause or idea to selected target market.
Term
Channels
 Definition
The avenues (way/which) through which messages are delivered.
Term
Closing
 Definition
The stage of personal selling where the sales person asks the customer to make a purchase.
Term
Commercial Marketing
 Definition
Individuals and firms that acquire products to support the production of other goods and services.
Term
Commission
 Definition
Inceptive compensations (aka PAY) directly related to the sales or profits achieved by a salesperson.
Term
Concept Testing
 Definition
Focused groups pre market focus group testing.
Term
Consumer Behavior
 Definition
Buying behavior of individuals who will use the goods and services they purchase.
Term
Consumer Rights
 Definition
As a consumer you have the right to choose freely to be informed of the product, to be heard, and the right to be safe.