Details Title: 2nd Set of Marketing Terms Description: DECA Top 100 Total Flash Cards: 10 Created: 10/05/2009 20:33:45		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term Captive Brand Definition National brands that are sold exclusively by a retail chain. Term Cash Discount Definition Price reduction offered in return for prompt payment of a bill. Term Cause Marketing Definition Identification and marketing of a social issue cause or idea to selected target market. Term Channels Definition The avenues (way/which) through which messages are delivered. Term Closing Definition The stage of personal selling where the sales person asks the customer to make a purchase. Term Commercial Marketing Definition Individuals and firms that acquire products to support the production of other goods and services. Term Commission Definition Inceptive compensations (aka PAY) directly related to the sales or profits achieved by a salesperson. Term Concept Testing Definition Focused groups pre market focus group testing. Term Consumer Behavior Definition Buying behavior of individuals who will use the goods and services they purchase. Term Consumer Rights Definition As a consumer you have the right to choose freely to be informed of the product, to be heard, and the right to be safe.