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the subject matter, story, or information
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purely visual aspect; manipulation of elements
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| What is the difference between form and content? |
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C=> What to say
F=> How to say it
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an element of design that communicates an idea or meaning beyond its literal form
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takes into account the history of the setting and the context of the surrounding area
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a prevailing style in a specific graphical location, group of people, or time period (commonly known)
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the presentation of an integrated image; all elements are in agreement
AKA harmony
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an image suggestive of the appearance of an object that actually exists
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| What is the difference between visual and intellectual unity |
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V=> apparent to the eye
I=> Must acknowledge the content
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1) proximity-degree of closeness
2) repitition-using the same imagery multiple times
3) continuation-a line or edge taht continues from one form to the other, allowing the eye to smoothly move through the composition
4) continuity-visual relationship between two or more individual designs
5) grid-a network of vertical and horizontal lines that divide the page and create a framework of areas
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a group of objects group as one piece
AKA Gestalt
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| What is difference between naturalism and distortion? |
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N=> AKA realism; meant to look real
D=> the purposeful change of forms of nature
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produces a world, not as it is, but as the artist thinks it should be
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abstract shapes that allude to natural and organic forms
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forms with no object reference and no subject matter suggestion
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| What is the difference between curvilinear and rectilinear? |
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C=> a shape w/ continuous, rounded edges
R=> all forms have straight edges
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late 19th-century style which put total emphasis on curvilinear or natural shapes
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no distinguishible meaning/ shift from positive and negative forms
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a form of abstraction emphasizing planes and perspective
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why we organize and 'read' images as we do
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the viewpoint of the artist as well as the space into the page
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the physical boundaries of the paper
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Book--> across the page and up and down
Window--> into the page and the imaginary space
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physiological---> how the brain and eye work together
psychological---> how we think
physical laws---> gravity
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flat depiction (2D shape)
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simple shapes
i.e. circle, square, triangle
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dotted line outline of a shape, etc.
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shape made out of flat surfaces
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shape made out of straight lines and angles
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a design principle based on repetition w/ similar elements
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abrupt changes w/ a dynamic contrast
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successive patterns in which the same elements appear in a regular order
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repetition of a shape that CHANGES in a regular manner
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when a visual experience stimulates another sense
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a Russian art movement of early 1900s that emphasized nonobjective form
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positioning series of points - - - - - - -
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object pointing to another creates a 'line'....invisible
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line used to describe outline
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line created quickly and spontaneously to describe dynamics from a pose
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technique that helps emphasize three dimensional forms using line
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an artistic style used to recreate artist's perception of the changing light quality and color in nature
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when objects are larger or smaller in terms of their importance
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a spacial device in which elevation on the page or format indicates a recession into depth
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| aerial/atmospheric perspective |
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describes the use of color or value to show depth
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reproduces the visual image but in the very special view that ocurs when an item is pointed directly at the viewer
i.e. uncle sam wants you
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looking at a figure from more than one vantage point simultaneously
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a spacial illusion that occurs when lines receding on the diagonal remain parallel instead of converging
---found in Japanese art
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objects cut off in the picture plane, implying the picture is partial view of a larger scene
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objects are fully seen, keeps viewers attention within the image
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purposeful ambiguity when overlapping objects so that you can't tell which is in front or back
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| Visual Devices Used to Create Space |
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-size
-value
-texture
-weight
-overlapping/transparency
-vertical location
-atmospheric perspective
-linear perspective
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| Components of Visual Problem Solving |
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THINKING- understanding a problem
LOOKING- analyze what you see
DOING- visual exploration
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1) a moving point
2) can have length and width
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| Physical Characteristics of a Line
THere are five |
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1) measure- refers to length and width
2) type- kind of line (curved, straight..)
3) direction- horizontal, vertical, or diagonal
4) location- placement in the picture plane relative to the plane
5) character- based on the media used (charcoal, brush, etc.)
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distribution of visual weight within a composition
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a line of reference around which a form or composition is balanced
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visual balance between opposing compositional elements
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when forms are out of equilibrium in a composition
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like shapes are repeated on both sides of the vertical axis
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in symmetry has feeling of permanence, strength, and stability
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in symmetry, has repetitive pattern, sedate, calm, and dignified
--suggestive of Greek and Roman ideals of beauty
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| asymmetrical balance
aka
informal balance |
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achieved w/ dissimilar objects that have equal visual weight or equal eye attraction
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the area between contours of a shape
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the surface quality of objects that appeals to the tactile sense
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all of the elements radiate/circle out from a common central point
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Tibetan, radial concentric organization
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| crystallographic balance
aka
allover pattern |
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balance w/ an emphasis over an entire 2D surface so that there is always the same weight or attraction wherever you look
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| What is the difference between tactile texture and visual texture? |
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T=> texture that can actually be felt
V=> texture that is seen, but does not really exist
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a painting technique using thick paint to create a 3D surface
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arts and crafts objects made by people who have not been formally trained as artists
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| What is the difference between pattern and texture? |
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P=> pleasing to the eye
T=> arouses a sense of touch
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Actual, simulated, abstract, and invented
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a surface that can be experienced through the sense of touch
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a convincing copy or translation of an object's texture in any medium
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a texture derived from the appearance o an actual surface but rearranged and/or simplified by the artist to satisfy the demands of the artwork
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a created texture whose only source is in the imagination of the artist
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means "to fool the eye"
used in terms of texture
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| Ways to Abstract Textures |
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distortion, simplification, rearrangement, and exaggeration
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Eye direction
value
texture
position
shape
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